Enterprise Games: Using Game Mechanics to Build a Better Business

Enterprise Games: Using Game Mechanics to Build a Better Business

by Michael Hugos
     
 

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Games are playing a crucial role in many successful businesses—not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today’s real-time economy.

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Overview

Games are playing a crucial role in many successful businesses—not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today’s real-time economy.

It’s not about giving workers a smiley face for producing more widgets. You’ll discover how game mechanics—particularly popular multiplayer video games—provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.

  • Discover why industrial age business structures from the 20th century no longer work
  • Design real-time business collaboration systems, using massively multiplayer online game concepts
  • Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing
  • Understand game dynamics: goals, rules, real-time feedback, and voluntary participation
  • Apply virtual worlds and 3-D animation to business intelligence and data analytics applications

Product Details

ISBN-13:
9781449319564
Publisher:
O'Reilly Media, Incorporated
Publication date:
10/01/2012
Pages:
216
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Meet the Author

Michael Hugos is an author, speaker, award-winning CIO and principal at Center for Systems Innovation [c4s . He works with clients to find elegant solutions to complex problems with focus in supply chains, business intelligence, and new business ventures. Earlier he spent six years as CIO of a national distribution organization where he developed a suite of supply chain and e-business systems that transformed the company's operations and revenue model. For this work he won the CIO 100 Award, the InformationWeek 500 Award and the Premier 100 Award. He earned his MBA from Northwestern University’s Kellogg School of Management and writes a blog for CIO magazine called "Doing Business in Real Time". He is author of seven other books including the popular Essentials of Supply Chain Management, now in its third edition.

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