Enterprise Games: Using Game Mechanics to Build a Better Business

by Michael Hugos

Overview

For the last 100 years the assembly line has been the dominant model for organizing business operations. But now high rates of change and the unpredictable nature of our real-time global economy calls for something more flexible and responsive.

Games offer field-tested methods and models for people to organize and focus their actions and continuously learn and succeed in fast-paced and unpredictable environments. See pragmatic examples of how to use game mechanics to improve business operations from sales to supply chain management. Get ideas you can use in your own company. It's not a game, it's the future of work!

Product Details

ISBN-13:	9781491017081
Publisher:	CreateSpace Publishing
Publication date:	07/17/2013
Pages:	214
Product dimensions:	6.00(w) x 9.00(h) x 0.45(d)

About the Author

MICHAEL HUGOS is an author, speaker and principal at Center for Systems Innovation. His work combines cloud computing, big data and the use of social media and game theory to redesign and reinvigorate supply chains and business operations. He has advised and developed application systems for Microsoft, Starbucks Coffee Company, U.S. Navy Medical Logistics Command and numerous smaller companies. Previously he was CIO of a North American distribution organization where he developed a suite of supply chain and e-business systems that transformed the company's operations and revenue model. For this work he won the CIO 100 Award, the InformationWeek 500 Award and the Premier 100 Award. He earned his MBA from Northwestern University's Kellogg School of Management. He is author of eight books including the popular Essentials of Supply Chain Management, reported by Amazon.com as the best selling supply chain book worldwide since 2004, and his newest book - Enterprise Games: Using Game Mechanics to Build a Better Business. He can be reached via his website - http://www.MichaelHugos.com.

Table of Contents

Preface

Chapter 1: Transformation of the Great Game of Business

Chapter 2: Feedback in the Real-Time Economy (Why Games Matter)

Chapter 3: Feedback Systems Drive Business Agility

Chapter 4: New Paradigms and Operating Principles

Chapter 5: Gamification

Chapter 6: A Continuum of Functionality: Simulations to Serious Games

Chapter 7: Massively Multiplayer Online Games and Real-Time Collaboration

Chapter 8: Driving the Great Game of Sales

Chapter 9: Game Mechanics in Products, Services, and User Interfaces

Chapter 10: Environments of Decision

Chapter 11: A Novel Encounter with Big Data

Chapter 12: Game Layer on Top of the World

Chapter 13: Games for Change

Chapter 14: The Future of Work