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From the Publisher"Use it immediately. And if you don't, be prepared to lose customers to those who do! Enterprise One to One is destined to become the business field guide for the 21st Century."
--Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) Learning Systems, and co-author of The Leadership Challenge
"First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."
--Scott Cook, President, Intuit
"Everyone should read this practical, insightful book. There would not only be many more profitable businesses of all sizes, there would also be a lot more satisfied, loyal customers."
--Esther Dyson, President, EDventure Holdings
"Exceptional. We're basing our strategic planning on these principles."
--Larry Rosenberger, President and CEO, Fair, Isaac
"Look no further than Enterprise One to One to find a practical business model for operating in an online interactive world."
--Martin Nisenholtz, President, The New York Times Electronic Media Company
"Creative, insightful, compelling."
--Wolfgang R. Schmitt, Chairman of the Board and CEO, Rubbermaid Incorporated