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From the Publisher"First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."
--Scott Cook, President, Intuit
--Wall Street Journal
"Use it immediately. And if you don't, be prepared to lose customers to those who do!"
--Jim Kouzes, Chairman, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge
"Creative, insightful, compelling."
--Wolfgang R. Schmitt, Chairman of the Board and CEO, Rubbermaid Incorporated
"Exceptional. We're basing our strategic planning on these principles."
--Larry Rosenberger, President and CEO, Fair, Isaac
"Look no further than Enterprise One to One."
--Martin Nisenholtz, President, The New York Times Electronic Media Company