Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance

Overview

A breakthrough executive guide to social technology crowdsourced by a leading theorist

Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology—not just the big, ...

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Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance

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Overview

A breakthrough executive guide to social technology crowdsourced by a leading theorist

Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded, growth-focused approach to putting all kinds of social technology—not just the big, well-known platforms—to work for your organization.

Covering every aspect of social technology in the business arena—from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment—Enterprise Social Technology presents a blueprint for success in the coming millennia.

Only a social technology pioneer such as author Scott Klososky could present these practical strategies using the very technology he describes. Scott created this book using the technique of crowdsourcing, opening authorship to those specialists who know the subject matter the best.

Learn to use social technology to your best advantage from a true tech visionary who himself has had tremendous success using Enterprise Social Technologies.

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Product Details

  • ISBN-13: 9781608320868
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 10/1/2010
  • Pages: 176
  • Product dimensions: 5.50 (w) x 8.40 (h) x 1.00 (d)

Meet the Author

A seasoned speaker and entrepreneur, Scott Klososky has founded several successful companies, including webcasts.com, a technology pioneer of the 1990s. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. Klososky speaks professionally on subjects such as technology and leadership, and collaborated with H.R. Haldeman, Richard M. Nixon’s chief of staff, on the New York Times bestselling book, The Haldeman Diaries.
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Table of Contents

Introduction 1

Chapter 1 Setting Social Tech Goals 15

Chapter 2 Assembling the Social Tech Team 27

Chapter 3 Internal Governance Policies 41

Chapter 4 Integrating Social Tech with Your Web Properties 59

Chapter 5 Building a River of Information 77

Chapter 6 Integrating Social Tech Tools into the Sales Process 89

Chapter 7 Online Reputation Management 115

Chapter 8 Implementing Crowdsourcing 133

Chapter 9 The ROI Measurement Process 155

Chapter 10 Assembling the Organization's Social Technology Tools 181

Chapter 11 Developing Pilot Projects 207

Chapter 12 Security and Regulations 223

Chapter 13 Implementation Strategies for the Twelve-Step Process 249

Chapter 14 The Future of Social Technologies 253

Afterword: The Crowdsourcing of This Book 265

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