Enterprise! (with Bind-In Printed Access Card)

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Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.
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Editorial Reviews

From the Publisher

"book . . . provides the soundest, most complete information that I've ever seen regarding the actual nuts and bolts of starting, growing, and developing a business enterprise. It is eminently readable; the students will like it; and they will learn and benefit from it. It is simply the best book I've ever read on the subject of how to REALLY start a business and succeed in that business."

"Finally a textbook that takes students out of the classroom and into the real business world. This text follows the career changes today's businesspeople are experiencing. Careers are no longer limited to one job, but a lifetime of change--from employee, to manager, to small business owner, to selling the business and becoming a consultant."

"This text does take a fresh approach to a basic topic. The concept of the enterpriser and the fact that we are all enterprisers is unique. The use of examples from current business successes and failures helps add to the interest level of the chapters and to understanding the business planning process. It would be ideal for a first level entrepreneurship course."

"It integrates three level of analysis in a very novel manner while at the same time it incorporates the dynamic nature of business right from inception and growth to transition. This textbook moves from the conventional approach to entrepreneurship as a unique 'lifestyle' for a chosen few to a prospect of every individual being an entrepreneur/ enterpriser."

"This is the text for you if you want to give your students a realistic feel for starting and operating a business. The chapters do an excellent job of taking the students through the mental and physical steps necessary to start and manage a successful business enterprise and they do so in an interesting and straight-forward manner."

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Product Details

  • ISBN-13: 9780324130850
  • Publisher: Cengage Learning
  • Publication date: 1/9/2009
  • Edition description: New Edition
  • Pages: 566
  • Product dimensions: 8.60 (w) x 10.90 (h) x 1.00 (d)

Meet the Author

William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurial Leadership at Clemson University. He received his B.A., M.B.A., and Ph.D. from the University of Washington. Prior to joining Clemson University, he taught at the University of Virginia, Georgetown University, San Francisco State University, and the University of Southern California. In 2005, he received the FSF-NUTEK Award, an international award for outstanding accomplishments in entrepreneurship and small business research. He is a research fellow at Entrepreneurship and Small Business Research Institute (ESBRI) in Stockholm, Sweden, and on the board of advisors for the International Danish Entrepreneurship Academy (IDEA). Professor Gartner co-founded the Entrepreneurship Research Consortium, which initiated and manages the Panel Study of Entrepreneurial Dynamics (PSED). Dr. Gartner has published in JOURNAL OF BUSINESS VENTURING, ENTREPRENEURSHIP THEORY AND PRACTICE, the ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF MANAGEMENT, SMALL BUSINESS ECONOMICS, and the JOURNAL OF SMALL BUSINESS MANAGEMENT. He has received funding from the Kauffman Foundation, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Pacific Gas and Electric Company, the National Endowment for the Arts, and others. His research explores how enterprisers identify opportunities, solve startup problems, and successfully launch new businesses. He is furthering the study of entrepreneurial narrative.

Marlene G. Bellamy formed Writeline Associates in 1990, after 13 years as an investment and corporate banker. She has applied her finance experience to the academic and corporate arenas, collaborating with authors and publishers on 15 major college and graduate-level business textbooks and related educational materials. Her contributions include chapters; special features such as chapter-opening vignettes, practitioner and investor interviews, boxes, and case studies; and instructor's manuals for corporate finance, investing, marketing, management, introduction to business, and personal finance textbooks. She also provided corporate communication services in finance, marketing, and technology to units of Deloitte & Touche LLP, for which she co-authored annual reports on the software industry; wrote and edited several technology-oriented newsletters; and prepared marketing communications materials. She lives in La Jolla, California and received her B.A. from Smith College and MBA from Boston College.

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Table of Contents

1. Enterprise: Creating a Framework for Success. 2. Enterprisers. 3. Enterprising Fundamentals. 4. What Is an Enterprise? 5. The Legal and Regulatory Environment of Business. 6. Discovering Opportunities. 7. Feasibility. 8. Business Plans and Planning. 9. Pathways to Enterprise Creation. 10. Purchasing a Business. 11. Franchising. 12. The Enterprising Mind. 13. Branding and Marketing: Refining and Telling the Enterprise's Story. 14. Sales, Place, Price, and Service: Engaging Your Customers. 15. Finding Resources. 16. Monitoring Financial Resources. 17. Managing People. 18. Managing the Enterprise. 19. Personal and Business Transition. 20. Creating and Growing the Social Enterprise.
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