Enterprising Nonprofits: A Toolkit for Social Entrepreneurs / Edition 1

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"If anything, social enterprises today are learning that theuniverse of possible opportunities for introducing entrepreneurialactivity into their organizations is limited only by theirimaginations."

The idea of social entrepreneurship is becoming increasinglypopular. Many nonprofit leaders are initially drawn to this conceptas they search for new ways to generate funds for theirorganizations. But once they delve deeper, they find that beingentrepreneurial is about much more than funding. It involvesoperating your organization with a fresh mind-set and a set ofmanagement tools that can have powerful and positive effects on howyou serve your mission. True social entrepreneurs are innovativeand resourceful; they mix passion with businesslike discipline;they take risks but know how to manage them; they aremission-driven but market savvy; and they are intensely focused oncreating sustainable social impact. Effective socialentrepreneurship is hard work but absolutely crucial to the healthof the communities in which we live. This book can make it easierfor you to develop your entrepreneurial skills.

Written by leading experts in the field, Enterprising Nonprofitsintroduces you to key elements of social entrepreneurship andequips you to become more effective as a social entrepreneur. Ineach chapter, you will find concise explanations of core concepts,as well as practical tools for applying the concepts. You’llalso find exercises and action steps to guide you as you put theconcepts and tools into practice. Throughout the book, you’lllearn from the experiences of successful social entrepreneursranging from Bill Strickland, head of the ManchesterCraftsmen’s Guild in Pittsburgh, to Muhammed Yunus, founder ofthe Grameen Bank in Bangladesh. You’ll also uncover thestrategies of some of today’s most enterprising nonprofits anddetermine their relevance to your organization.

In addition to contributions from the three lead authors,you’ll benefit from advice offered by some of the best andbrightest thinkers in the field, including:

  • Bruce Hopkins, Polsinelli, Shalton & White
  • Rob Johnston, Peter F. Drucker Foundation for NonprofitManagement
  • Jerry Kitzi, Social Venture Partners of Greater KansasCity
  • Kristin Majeska, Common Good: Investments in NonprofitSolutions
  • Tom McLaughlin, BDO Seidman, LLP
  • Jeanne Rooney, UMB Bank Nonprofit Financial & AdvisoryServices

Whether you are a nonprofit CEO, board member, staff member, orvolunteer, Enterprising Nonprofits will open the door to newopportunities for you and your nonprofit organization. The more youuse the skills described in this book, the better you’ll getat them, and the more effective your organization will become.

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Editorial Reviews

From the Publisher
"...concise explanations..." (Oxfam Review of Journals)
The idea of "social entrepreneurship" has spread as nonprofit organizations search for new ways to raise funds. Dees (Stanford U.) and his co-authors wrote this guide to show nonprofit leaders how to adapt the tools long employed by business both to generate funds and also to serve their social missions more effectively. Their goal is not to turn nonprofit organizations into businesses; rather, they want to help nonprofits learn from business, be more enterprising, and have a greater positive, long-term impact in their field. The guide is written with a practical, hands-on orientation for readers with no prior business training. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

Meet the Author

J. GREGORY DEES is the Miriam and Peter Haas Centennial Professorin Public Service at Stanford University and codirector of theCenter for Social Innovation at Stanford's Graduate School ofBusiness. He also serves as an entrepreneur-in-residence at theKauffman Foundation's Center for Entrepreneurial Leadership.
JED EMERSON is president of the Roberts Enterprise Development Fundand the Bloomberg Senior Research Fellow at Harvard BusinessSchool.
PETER ECONOMY is the bestselling business author of Managing forDummies, Consulting for Dummies, and At the Helm: Business Lessonsfor Navigating Rough Waters.

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Table of Contents


Editor's Introduction.

Social Entrepreneurship (J. Dees & P. Economy).

Defining Your Mission (R. Johnston).

Recognizing and Assessing New Opportunities (J. Kitzi).

Mobilizing Resources (J. Dees).

The Accountable Social Entrepreneur (J. Emerson).

Understanding Risk: The Social Entrepreneur, and Risk Management(J. Emerson).

Mastering the Art of Innovation (J. Dees).

Understanding and Attracting Your "Customers" (K. Majeska).

Financial Management (T. McLaughlin).

Planning for the Social Enterprise (J. Rooney).

Appendix A: Social Entrepreneurs' Brief Guide to the Law.

Appendix B: For Further Reading.


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