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The idea of social entrepreneurship is becoming increasingly popular. Many nonprofit leaders are initially drawn to this concept as they search for new ways to generate funds for their organizations. But once they delve deeper, they find that being entrepreneurial is about much more than funding. It involves operating your organization with a fresh mind-set and a set of management tools that can have powerful and positive effects on how you serve your mission. True social entrepreneurs are innovative and resourceful; they mix passion with businesslike discipline; they take risks but know how to manage them; they are mission-driven but market savvy; and they are intensely focused on creating sustainable social impact. Effective social entrepreneurship is hard work but absolutely crucial to the health of the communities in which we live. This book can make it easier for you to develop your entrepreneurial skills.
Written by leading experts in the field, Enterprising Nonprofits introduces you to key elements of social entrepreneurship and equips you to become more effective as a social entrepreneur. In each chapter, you will find concise explanations of core concepts, as well as practical tools for applying the concepts. You’ll also find exercises and action steps to guide you as you put the concepts and tools into practice. Throughout the book, you’ll learn from the experiences of successful social entrepreneurs ranging from Bill Strickland, head of the Manchester Craftsmen’s Guild in Pittsburgh, to Muhammed Yunus, founder of the Grameen Bank in Bangladesh. You’ll also uncover the strategies of some of today’s most enterprising nonprofits and determine their relevance to your organization.
In addition to contributions from the three lead authors, you’ll benefit from advice offered by some of the best and brightest thinkers in the field, including:
Whether you are a nonprofit CEO, board member, staff member, or volunteer, Enterprising Nonprofits will open the door to new opportunities for you and your nonprofit organization. The more you use the skills described in this book, the better you’ll get at them, and the more effective your organization will become.
Social Entrepreneurship (J. Dees & P. Economy).
Defining Your Mission (R. Johnston).
Recognizing and Assessing New Opportunities (J. Kitzi).
Mobilizing Resources (J. Dees).
The Accountable Social Entrepreneur (J. Emerson).
Understanding Risk: The Social Entrepreneur, and Risk Management (J. Emerson).
Mastering the Art of Innovation (J. Dees).
Understanding and Attracting Your "Customers" (K. Majeska).
Financial Management (T. McLaughlin).
Planning for the Social Enterprise (J. Rooney).
Appendix A: Social Entrepreneurs' Brief Guide to the Law.
Appendix B: For Further Reading.