Entertainment-Education / Edition 1

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Overview

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

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Editorial Reviews

Booknews
Chronicles the use of entertainment to increase an audience's knowledge about an educational issue and change behavior, including , music, and radio programs used in Peru, Mexico, India, the Philippines, Nigeria, England, Jamaica, Kenya, and Tanzania. Also covers the research that has addressed such programming and its effects in different environments. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780805833508
  • Publisher: Taylor & Francis
  • Publication date: 8/12/1999
  • Series: Routledge Communication Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 280
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.59 (d)

Table of Contents

Contents: Preface. Entertainment-Education. Simplemente María. Miguel Sabido and the Entertainment-Education Strategy. The Hum Log Story in India. The Entertainment-Education Strategy in Music. The Entertainment-Education Strategy in Radio. The Effects of Entertainment-Education. Studying Entertainment-Education Effects. Lessons Learned About Entertainment-Education.

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