×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Entertainment-Education: A Communication Strategy for Social Change
     

Entertainment-Education: A Communication Strategy for Social Change

by Arvind Singhal
 

See All Formats & Editions

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change

Overview

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Editorial Reviews

Booknews
Chronicles the use of entertainment to increase an audience's knowledge about an educational issue and change behavior, including , music, and radio programs used in Peru, Mexico, India, the Philippines, Nigeria, England, Jamaica, Kenya, and Tanzania. Also covers the research that has addressed such programming and its effects in different environments. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9781135669423
Publisher:
Taylor & Francis
Publication date:
12/06/2012
Series:
Routledge Communication Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
280
File size:
4 MB

Related Subjects

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews