The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

Overview

There's never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.

The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just "Could I be an entrepreneur?" but also "Should I be an ...

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The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

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Overview

There's never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.

The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just "Could I be an entrepreneur?" but also "Should I be an entrepreneur?" By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal "entrepreneur equation" as you: learn what it takes to be a successful entrepreneur in today's competitive environment; save money, time, and effort by avoiding business ownership when the time isn't right for you; identify and evaluate the risks and rewards of a new business based on your goals and circumstances; evaluate whether your dreams are best served by a hobby, job, or business; gain the tools that you need to maximize your business success.

The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

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Editorial Reviews

From the Publisher

“One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it.

The author’s aim is to lay out the realities of starting, buying, or owning a business and help the reader make a comprehensive assessment of the risks and rewards associated with that effort. She does a thorough job of exploring every aspect of the process and ultimately guides the reader through building a personal 'Entrepreneur Equation.'

The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth’s advice and wisdom will likely make that decision a lot easier.”
Barry Silverstein, ForeWord Reviews

"Carol delivers the reality check that today's entrepreneur needs to succeed."
JJ Ramberg, Host of MSNBC’s Your Business and CEO of Goodsearch.com

“In a sea of feel-good ‘yes-you-can’ books that lure people into mindlessly wasting their limited time and resources on business ideas that don't stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril.”
Les McKeown, author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success

“Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol’s frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor.”
Loral Langemeier, CEO/Founder of Live Out Loud, international speaker, and bestselling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket

The Entrepreneur Equation is a best friend’s advice, risk management handbook, and an entrepreneurs’ pre-qualification checklist all rolled into one. It’s communicated in a heartfelt anecdotal style by someone who has been ‘in the trenches’ and who truly cares about the people who aspire to be entrepreneurs.”
Paul Nizzere, Former CEO of Pelouze (Sold to Newell Rubbermaid) and CEO of Windsor Park, LLC

“I wish I’d had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone. If you’re thinking about starting a business, already running a business that is not profitable, or you haven’t been able to take your business to the next level, this book is for you.”
Gini Dietrich, CEO of Arment Dietrich, Inc. and author of Spin Sucks

“As an entrepreneur who’s built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path, as you ask of yourself if you should be an entrepreneur and do a true self evaluation of your potential for success.”
Percy Newsum, President of Integrity Toys

“Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today’s business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream.”
Adam Kaplan, Chief Portfolio Officer of Banyan Mezzanine

“Finally! Someone asks the million-dollar question—and then answers it. It isn’t about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book.”
Shama Kabani, author of The Zen of Social Media Marketing and President of the Marketing Zen Group

“By reading The Entrepreneur Equation, you’ll not only think differently about what entrepreneurship means for you, but also create an opportunity to get the best, most successful return on your investment.”
Harry Schulman, Past CEO of Applica, Non Executive Chairman of New Vitality and Director of Amoena, Hancock Fabrics, and Backyard Leisure

“The book perfectly mirrors [Roth’s] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed.”
Laura Provenzale, Head of Consumer & Retail Investment Banking Group, Raymond James

“In an era where ideas are heralded as the be-all-end all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses.”
Cameron Herold, Former COO of 1-800-GOT-JUNK? and CEO of BackPocketCOO.com

“Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today.”
Liz Strauss, Business Strategist and online “real-ebrity” of LizStrauss.com and Successful-Blog.com

“In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees).”
Martin Chimes, serial entrepreneur, Former CEO of Corporate Express Australia, and Chairman of Unistraw International LTD

Library Journal
Business pundit Roth (carolroth.com) addresses her first book to would-be entrepreneurs and pulls no punches as she helps listeners evaluate their suitability for the competitive entrepreneur environment. Chapters help listeners assess their goals, business plan, and personal fit with entrepreneurship but focus more on risks than rewards. The humorous tone makes this a fun, if sobering, listen. Veteran narrator Mike Chamberlain offers an appropriately hard-hitting performance. However, the book's checklists and worksheets are ill-suited to the audio format. Recommended for stouthearted entrepreneurs or those looking for the bright side of their day jobs. [The BenBella hc, published in March, was a New York Times and a USA Today best seller.—Ed.]—Mark Swails, Johnson Cty. Community Coll. Lib., Overland Park, KS
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Product Details

  • ISBN-13: 9781455116133
  • Publisher: Blackstone Audio, Inc.
  • Publication date: 6/15/2011
  • Format: MP3 on CD
  • Pages: 1
  • Product dimensions: 5.30 (w) x 7.50 (h) x 0.60 (d)

Meet the Author


Carol Roth helps businesses grow and make more money. An investment banker, deal maker and business strategist, she has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals, create brand enthusiast programs and more.

Roth is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. Her Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.

Roth holds a B.S. from the Wharton School of Business at the University of Pennsylvania, where she graduated Magna Cum Laude. She resides in the Chicagoland area with her husband Kurt, who is also an investment banker (and her former business partner). They have no children, pets or plants and are avid sports fans (particularly of NFL football). Roth is also a recovering toy collector, recently trading in a portion of her collection for a more sophisticated toy (a "Simpsons" pinball machine).

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Sort by: Showing all of 16 Customer Reviews
  • Posted March 24, 2011

    A must read for new and existing entrepreneurs

    I received this book from a fellow entrepreneur who was struggling with some of the same issues that I was struggling with through our business. This book has great in sight into the challenges and the reality of owning your own business. As Carol says, "just because you can does not always mean that you should."

    This book does a good job outlining some of the basis a rational person exploring entrepreneurship should consider. Even though many of the points may seem fairly intuitive, may people passionate about starting a business seem to over look.

    This book provides the reader with no non-sense advice on the things that should be considered prior to starting your own business. This book is a good personal adviser for those who have business questions and do not know who to turn to.

    This book also has great exercises at the end of the chapters to truly understand how opening a small business aligns with person goals and plans.

    I would highly recommend this book to anyone looking to start a business or who has already started a business but is looking for some pretty inexpensive advice on focus areas. It is worth the investment (As Carol says, if you don't have the time to invest in reading this book, maybe you shouldn't be opening a business).

    2 out of 2 people found this review helpful.

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  • Posted November 25, 2011

    more from this reviewer

    The Entrepreneur Equation

    Consultant and author Carol Roth takes a straight-up, no-nonsense tone in this easy-to-read guide containing useful, if somewhat obvious, advice. For example, individuals who can¿t manage their personal finances shouldn¿t try to manage a business. Or future entrepreneurs think that if they run their own companies, they¿ll have more free time, though, in reality, they will have less. While Roth writes in an engaging style and provides useful self-analysis questions in each chapter, her book needs more examples of real-world successful and failed entrepreneurs. Future entrepreneurs could be deterred by Roth¿s fairly negative tone, although she might be doing them a big favor in that sense. getAbstract recommends this helpful if limited overview to potential future entrepreneurs who must evaluate whether they¿re cut out for such a path.

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  • Posted May 9, 2011

    Can't download

    I pre-order and niw I can't download

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  • Posted April 26, 2011

    Wish i could read it....

    But I preordered and now it won't download.

    Was this review helpful? Yes  No   Report this review
  • Posted April 17, 2011

    An Essential Read for Anyone Who Has Thought About Starting a Business

    I have just completed reading The Entrepreneur Equation and I am very impressed with both the content/material and overall message. Specifically, I have found it to be quite helpful in clarifying the essential issues which need to be addressed, with respect to determining whether or not one is adequately prepared to start a business. Carol Roth has a unique gift in cutting through the emotion-laden dream or fantasy of what one might hope to create in a business venture. She expertly provides many of the tools upon which one might more realistically appraise the legitimate viability of one's entrepreneurial aspirations.

    Was this review helpful? Yes  No   Report this review
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