Entrepreneur Magazine: Bringing Your Product to Market / Edition 1

Entrepreneur Magazine: Bringing Your Product to Market / Edition 1

by Don Debelak, Debelak
     
 

Build an empire step by step

Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace—without losing your shirt! In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product

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Overview

Build an empire step by step

Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace—without losing your shirt! In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You'll also discover how to handle some very tricky issues that are crucial to your success, including

  • Knowing when your product is market ready
  • Creating a step-by-step product-to-market strategy
  • Adjusting your strategy to changing market conditions
  • Finding financial help from investors, manufacturers, and distributors
  • Having manufacturers pay development costs prior to licensing

Also available from the Entrepreneur Magazine library:

  • The Entrepreneur Magazine Small Business Advisor
  • The Entrepreneur Magazine Small Business Answer Book
  • Guide to Integrated Marketing
  • Human Resources for Small Businesses
  • Making Money with Your Personal Computer
  • Small Business Legal Guide
  • Starting a Home-Based Business
  • Starting an Import/Export Business
  • Successful Advertising for Small Businesses

SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine

  • 50% discount on Entrepreneur Magazine subscription
  • 1/2 price admission to any Entrepreneur Magazine Small Business Expo
  • Discount on American Entrepreneurs Association membership

See details and coupons in back of book.

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Product Details

ISBN-13:
9780471157731
Publisher:
Wiley
Publication date:
03/05/1997
Series:
Entrepreneur Magazine Small Business Series
Pages:
356
Product dimensions:
9.21(w) x 6.14(h) x 0.94(d)

Table of Contents

Introduction: The Five Criteria for Success
Ch. 1Facing Realities: Hard Work Lies Ahead3
Ch. 2Financing: Forget the Myths - Here's the Truth13
Ch. 3Drop Your Paranoia: Talk about Your Product Idea!31
Ch. 4Professionalism: Know What You're Doing46
Ch. 5Licensing: The Preliminary Work62
Ch. 6Distribution: Nothing Is More Important91
Ch. 7Product Appeal: Will Customers Buy?113
Ch. 8Manufacturing Costs: Can Your Product Make a Profit?128
Ch. 9Inside Help: Everyone Needs Key Contacts151
Ch. 10Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions166
Ch. 11The First Sales Period: Proving a Product Will Sell185
Ch. 12Evaluating Initial Sales Results - Before You Spend Big Money203
Ch. 13Licensing: Now Is the Ideal Time221
Ch. 14The Transitional Period: Growing Your Business244
Ch. 15Checklists for a Smooth-Running Company269
Ch. 16The Business Plan: Turning into an Operating Company279
Ch. 17Financing the Growing Business293
Conclusion: Exhilarating Times: You Too Can Be Successful317
AppendixSample Patent Documents321
Glossary331
Helpful Sources337
Index341

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