Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

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More About This Book

Overview

What’s your entrepreneurial style?

“This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before.”

—BRIAN TRACY, author of The Psychology of Selling

“Stop trying to fit the mold of some successful entrepreneur you’ve seen and start tapping your own DNA—this book will show you how.”

—JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine

“This book is the ultimate roadmap to building a thriving business and life as an entrepreneur. Joe Abraham’s ideas and insights are fresh, innovative, timeless, and guaranteed to produce real results and position you for long-term success.”

—IVAN MISNER, New York Times bestselling author of

The 29% Solution and founder of BNI and Referral Institute

“Joe is the next-generation version of Michael Gerber.”

—ERIC PLANTENBERG, founder and CEO, Freedom Personal Development

“Are you interested in knowing your strengths and weaknesses as an entrepreneur and the strategies that work best for your particular DNA? If so, read this insightful and helpful book.”

—RAFAEL PASTOR, Chairman of the Board and CEO, Vistage International

About the Book:

Entrepreneurial DNA proves the simple but critical fact that not all entrepreneurs are cut from the same cloth. After all, nobody would put Donald Trump, a multilevel marketer, and the owner of a local pizza parlor in the same category. Everyone possesses unique entrepreneurial “DNA”—and discovering yours is the critical first step to success.

To help you build a successful business or optimize results within your current business, serial entrepreneur and business strategist Joe Abraham has developed the BOSI system—a simple, structured process for determining your own entrepreneurial tendencies, strengths, and growth areas.

With the BOSI system, you can create a strategic plan mapped to your entrepreneurial DNA that will improve all aspects of your business and leadership journey. Abraham’s system provides four entrepreneurial categories that people fall into. Which type of entrepreneur are you?

Builder: Strategic, always looking for the upper hand

Talent: creating scalable business ventures

Opportunist: Speculative, always in the right place at the right time

Talent: making money fast

Specialist: Focused, in it for the long term

Talent: providing exceptional client service

Innovator: Inventive, with a desire to make an impact

Talent: creating game-changing products

At least one of these four categories describes you—or perhaps a combination of two. Learning what type of entrepreneurial DNA you possess is critical to how you should structure and deploy your game plan in business.

Whether you’re serious about becoming a successful entrepreneur or improving your existing business, start with Entrepreneurial DNA. You’ll discover your unique BOSI profi le and gain tremendous insight into how to engage the right people and develop plans and processes to match who you are.

Joe Abraham started his first company at the age of 23. Since then he has served as founder, executive, or advisor to companies in industries ranging from IT and health care to consumer goods and motor sports, and he has served as a consultant to Fortune 500 companies, high-net-worth entrepreneurs, and celebrities. Abraham presently runs the BOSI Performance Institute, where he develops programs and tools to help companies build and execute breakthrough strategies.

Product Details

  • ISBN-13: 9780071754514
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 3/21/2011
  • Edition number: 1
  • Pages: 256
  • Sales rank: 322,330
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Joe Abraham started his first company at the age of 23. Since then he has served as founder, executive, or advisor to companies in industries ranging from IT and health care to consumer goods and motor sports, and he has served as a consultant to Fortune 500 companies, high-net-worth entrepreneurs, and celebrities. Abraham presently runs the BOSI Performance Institute, where he develops programs and tools to help companies build and execute breakthrough strategies.

Table of Contents

Acknowledgments vii

Introduction ix

Part 1 What Is Your Entrepreneurial DNA? 1

Chapter 1 Four Entrepreneurs Walk into a Bar … 3

Chapter 2 Your Entrepreneurial DNA Drives Your Business Strategy 9

Chapter 3 Entrepreneurial DNA in Action 17

Chapter 4 Discovering Your BOSI Profile 31

Part 2 How Can You Make Your Entrepreneurial DNA Work for You? 49

Chapter 5 The Builder DNA: "People Drive Me Nuts" 51

Chapter 6 Seven Business Optimization Strategies for Builder DNA 67

Chapter 7 The Opportunist DNA: "Who Cares, Let's Do It" 91

Chapter 8 Seven Business Optimization Strategies for Opportunist DNA 105

Chapter 9 The Specialist DNA: "Three Cheers for the Tortoise" 131

Chapter 10 Seven Business Optimization Strategies for Specialist DNA 143

Chapter 11 The Innovator DNA: Fish Out of Water 165

Chapter 12 Seven Business Optimization Strategies for Innovator DNA 177

Part 3 Building Your Strategic Plan 189

Chapter 13 Setting the Foundation of Your New Strategic Plan 193

Chapter 14 Designing Your New Strategic Plan 219

Chapter 15 The Real Journey Is About to Begin 235

Appendix A The SPACE Marketing Funnel 239

Appendix B The Credibility Analyzer for Opportunist DNA 243

Appendix C The Relationship Analyzer for Builder DNA 247

Index 251

Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 4 Customer Reviews

  • Anonymous

    Posted January 27, 2012

    Game Changer!!!!

    Highly recommend this book to any and all entrepreneurs! Joe is great and so is his book!!!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted June 30, 2011

    Please read this!!!1

    this book is really good.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 20, 2012

    No text was provided for this review.

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    Posted July 20, 2011

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