Entrepreneurial Journalism: How to Build What's Next for News

Entrepreneurial Journalism: How to Build What's Next for News

by Mark Briggs
     
 

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ISBN-10: 1608714209

ISBN-13: 9781608714209

Pub. Date: 10/12/2011

Publisher: Congressional Quarterly, Inc.

Entrepreneurial Journalismwill inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch.

Overview

Entrepreneurial Journalismwill inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. “Build Your Business” action items at the end of each chapter get you thinking through each step of your business plan.

Product Details

ISBN-13:
9781608714209
Publisher:
Congressional Quarterly, Inc.
Publication date:
10/12/2011
Pages:
352
Sales rank:
513,881
Product dimensions:
4.90(w) x 7.90(h) x 0.70(d)

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