Entrepreneurial Journalism: How to Build What's Next for News / Edition 1

by Mark E. Briggs

Overview

Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.

Product Details

ISBN-13:	9781608714209
Publisher:	SAGE Publications
Publication date:	10/12/2011
Pages:	352
Product dimensions:	4.90(w) x 7.90(h) x 0.70(d)

About the Author

Mark Briggs is the author of “Journalism 2.0” and “Entrepreneurial Journalism” and maintains a widely read blog at www.journalism20.com/blog. He is a frequent speaker and presenter at journalism, media and technology conferences throughout the United States and overseas. He is currently the director of digital media at KING-TV in Seattle, and he previously served as assistant managing editor for Interactive News at The News Tribune in Tacoma, Wash., and as new-media director at The Herald in Everett, Wash. He earned journalism degrees from Gonzaga University and the University of North Carolina and was an adjunct professor at Seattle University from 2002 to 2006 and a Ford Fellow for Entrepreneurial Journalism at The Poynter Institute from 2010 to 2012.

Table of Contents

Understand the News Ecosystem
Get Inspired by Success
Go Where the Money Is
Don't Wait; Innovate
Turn Your Idea into a Business
Build Your Business Know-How
Harness Technology
Go To Market