The Entrepreneurial Nutritionist / Edition 4

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Overview

Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.

This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author—approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.

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Product Details

  • ISBN-13: 9780781793698
  • Publisher: Lippincott Williams & Wilkins
  • Publication date: 9/1/2009
  • Edition description: Fourth
  • Edition number: 4
  • Pages: 352
  • Sales rank: 705,656
  • Product dimensions: 6.90 (w) x 10.00 (h) x 0.50 (d)

Table of Contents

Introduction

Part I: THE BEGINNING

1: The Entrepreneurial Spirit

2: Is Self-Employment for You?

Part II: BUILDING A STRONG FOUNDATION

3: Strategies and Management

4: What Can We Learn from the "Masters?"

5: Nurturing Your Creativity

6: Building Your Credibility

7: Ethics and Malpractice

8: Creating a Good Image

9: Counseling Expertise

Part III: MANAGING YOUR BUSINESS

10: Business Plan

11: Marketing Decisions

12: Forms of Business Ownership

13: Protecting Your Ideas and Interests

14: Choosing Business Advisors

15: Money and Finance

16: Start-up Decisions and Costs

17: Fees

18: Reimbursement

19: Negotiation, Selling, and Contracts

20: Office Policies and Dealing with Clients

Part IV: TAKING YOUR IDEAS TO MARKET

21: Promoting Your Venture

22: Using the Internet in Your Business

23: Website Basics

24: Website Creation to Maximize Promotion

Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE

25: Consulting in Long Term Care

26: Tapping into Food and Culinary Markets

27: The "Write" Way to Get Published

28: Media Savvy

29: Sports and Cardiovascular Nutrition

30: The Wellness Movement

31: Continued Competency

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