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Entrepreneurial Small Business / Edition 4

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More About This Textbook

Overview

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
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Product Details

  • ISBN-13: 9780078029424
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 3/8/2013
  • Edition description: New Edition
  • Edition number: 4
  • Pages: 816
  • Sales rank: 212,851
  • Product dimensions: 8.70 (w) x 11.00 (h) x 1.20 (d)

Table of Contents

Part One: Entrepreneurs and Ideas: The Basis of Small Business

Chapter 1: Small Business: Its Opportunities and Rewards

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies

Chapter 3: Small Business Environment: Managing External Relations

Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility

Part Two: Small Business Paths & Plans

Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship

Chapter 6: Small Business Entry: Paths to Full-Time Entrepreneurship

Chapter 7: Small Business Strategies: Imitation with a Twist

Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly

Part Three: Marketing in the Small Business

Chapter 9: Small Business Marketing: Product and Pricing Strategies

Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market

Chapter 11: Small Business Distribution and Location

Chapter 12: Marketing Plans: Saying How You’ll Get Sales

Part Four: Cash, Accounting, and Finance in the Small Business

Chapter 13: Small Business Accounting: Projecting and Evaluating Performance

Chapter 14: Cash: Lifeblood of the Business

Chapter 15: Small Business Finance: Using Equity, Debt, and Gifts

Chapter 16: Assets: Inventory and Operations Management

Chapter 17: Small Business Protection: Risk Management and Insurance

Part Five: Management and Organization in the Small Business

Chapter 18: Legal Issues: Recognizing Your Small Business Needs

Chapter 19: Human Resource Management: Small Business Considerations

Chapter 20: Achieving Success in the Small Business

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