Entrepreneurial Small Business / Edition 4

Entrepreneurial Small Business / Edition 4

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by Jerome Katz, Richard Green
     
 

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market

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Overview

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Product Details

ISBN-13:
9780078029424
Publisher:
McGraw-Hill Professional Publishing
Publication date:
03/08/2013
Edition description:
New Edition
Pages:
816
Sales rank:
89,871
Product dimensions:
8.70(w) x 11.00(h) x 1.20(d)
Age Range:
18 Years

Table of Contents

Part One: Entrepreneurs and Ideas: The Basis of Small Business
Chapter 1: Small Business: Its Opportunities and Rewards
Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies
Chapter 3: Small Business Environment: Managing External Relations
Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility

Part Two: Small Business Paths & Plans
Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6: Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7: Small Business Strategies: Imitation with a Twist
Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly

Part Three: Marketing in the Small Business
Chapter 9: Small Business Marketing: Product and Pricing Strategies
Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11: Small Business Distribution and Location
Chapter 12: Marketing Plans: Saying How You’ll Get Sales

Part Four: Cash, Accounting, and Finance in the Small Business
Chapter 13: Small Business Accounting: Projecting and Evaluating Performance
Chapter 14: Cash: Lifeblood of the Business
Chapter 15: Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16: Assets: Inventory and Operations Management
Chapter 17: Small Business Protection: Risk Management and Insurance

Part Five: Management and Organization in the Small Business
Chapter 18: Legal Issues: Recognizing Your Small Business Needs
Chapter 19: Human Resource Management: Small Business Considerations
Chapter 20: Achieving Success in the Small Business

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