Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s

Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s

by Carolyn S. Loeb
     
 

Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S

…  See more details below

Overview

Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which

the author describes as a new and "entrepreneurial" vernacular.

Johns Hopkins University Press

Read More

Editorial Reviews

H-Net Reviews - Ann Durkin Keating

Loeb should be applauded for telling a complicated story. She successfully makes the realtors, architects, and building-craftsmen agents of physical growth. Loeb also uses careful case studies, but moves beyond them to try to tell a wider story.

Journal of American History - Richard Harris

Loeb's useful concept of entrepreneurial vernacular may encourage scholars to pay more attention to the builders and tradesmen whose activities were important in themselves and also constitute an important arena in which the histories of business, labor, and cities intersect.

Michigan Historical Review - Ellen Christensen

Loeb's book helps us understand the roots of a significant trend in American housing after World War II... It is well organized and well written.

Urban History - Thomas C. Hubka

Entrepreneurial Vernacular is certainly the best and most comprehensive book I have read about the design and development of the modern, large-scale housing subdivision.

H-Net Reviews
Loeb should be applauded for telling a complicated story. She successfully makes the realtors, architects, and building-craftsmen agents of physical growth. Loeb also uses careful case studies, but moves beyond them to try to tell a wider story.

— Ann Durkin Keating

Journal of American History
Loeb's useful concept of entrepreneurial vernacular may encourage scholars to pay more attention to the builders and tradesmen whose activities were important in themselves and also constitute an important arena in which the histories of business, labor, and cities intersect.

— Richard Harris

Michigan Historical Review
Loeb's book helps us understand the roots of a significant trend in American housing after World War II... It is well organized and well written.

— Ellen Christensen

Urban History
Entrepreneurial Vernacular is certainly the best and most comprehensive book I have read about the design and development of the modern, large-scale housing subdivision.

— Thomas C. Hubka

Barbara M. Kelly
A solid contribution to our understanding of how the suburban tract house came to dominate American housing in the twentieth century.
Booknews
In order to understand why the style of subdivisions during the 1920s became and remain the standard throughout 20th-century America, Loeb (art history, Central Michigan U.) looks at three representative, speculative suburban subdivisions<-->near Dearborn and Detroit, Michigan, and near San Francisco<-->in the context of nationwide institutional and social-structure changes. She explores the essential features of subdivision housing, how those features were defined, and who was involved in their broad circulation. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Read More

Product Details

ISBN-13:
9780801866180
Publisher:
Johns Hopkins University Press
Publication date:
08/28/2001
Series:
Creating the North American Landscape Series
Edition description:
New Edition
Pages:
273
Product dimensions:
6.00(w) x 9.00(h) x 0.93(d)
Age Range:
18 Years

What People are saying about this

Barbara M. Kelly

A solid contribution to our understanding of how the suburban tract house came to dominate American housing in the twentieth century.

Meet the Author

Carolyn S. Loeb is an associate professor of art history at Central Michigan University and a contributor to The Encyclopedia of Urban America.

Johns Hopkins University Press

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >