Dr. Pat Frain, Founding Director of NovaUCD, University College Dublin, Ireland
'This text creates and updates a vital link between the authors' earlier seminal works. It provides students with a critical framework for self-evaluation and comparison, clarifies the terminology and key issues, and links the important areas of advantage, opportunity and strategy.'
Mr. Barry Whitehouse, Senior Lecturer, Department of Marketing and Enterprise, University of Wolverhampton, UK
Praise for the previous edition:
'A consistent, comprehensive, well-researched book that is unique and original in its contribution to creating a thriving world of enterprise.'
Dr. Donald Clifton, late Chairman of Gallup International Research and Education Centre and a past Chairman of the Gallup Organization