Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets [NOOK Book]


Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is ...
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Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets

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Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid

€ Business practices that can be

protected-but are often overlooked

€ Protecting your intellectual property on the Internet

€ What are your ideas and the rights to them really worth?

€ Why trade secrets are a powerful and under-utilized protection

€ Lessons learned from Amazon.com, Microsoft, and other elite

€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

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Product Details

  • ISBN-13: 9781440627767
  • Publisher: Penguin Group (USA)
  • Publication date: 8/3/2004
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 336
  • Sales rank: 558,269
  • File size: 799 KB

Meet the Author

Jill Gilbert is an intellectual property attorney currently pursuing a Masters Degree in Computer Science and planning to sit for the Patent Law Bar. She also holds a Masters Degree in Accountancy and a Master of Law (Llm) degree in taxation. She has authored seven books including such titles as PcAnywhere for Dummies, The Quickbooks Bible, and Teach Yourself TurboTax in 24 Hours, and is the coauthor of Online Investing Bible.

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Table of Contents

Pt. 1 Innovating for fun and profit 1
Ch. 1 The rise of intellectual property law : who owns an idea? 3
Ch. 2 American ingenuity in the twenty-first century 13
Pt. 2 Taking ownership of trademarks and trade names 23
Ch. 3 Making your mark : the basics of trademark law 25
Ch. 4 Maintaining marks in the face of legal adversity 42
Ch. 5 How to research and register a mark from scratch 57
Ch. 6 Trademarks in cyberspace : the domain name debate 88
Pt. 3 Cashing in on copyrights 95
Ch. 7 Critical copyright concepts : what's protected? 97
Ch. 8 Limitations on copyrights protection 119
Ch. 9 Copyright infringement : providing it and defending against it 142
Ch. 10 Exercising copyright caution : research, registration, and designation 161
Pt. 4 Practical patent concepts 173
Ch. 11 What can you patent? 175
Ch. 12 Filing a successful patent application 203
Ch. 13 Avoiding, detecting, and defending against patent infringement 233
Pt. 5 Issues for entrepreneurs 261
Ch. 14 Trade secret protection 263
Ch. 15 Getting your idea to market : licensing and other arrangements 274
Ch. 16 Software savvy 280
Ch. 17 Protecting and promoting your Web site 295
Ch. 18 From brain to balance sheet : tax considerations 302
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