Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets [NOOK Book]

Overview

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is ...
See more details below
Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price

Overview

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:



€ Legal landmines every successful entrepreneur must avoid

€ Business practices that can be

protected-but are often overlooked

€ Protecting your intellectual property on the Internet

€ What are your ideas and the rights to them really worth?

€ Why trade secrets are a powerful and under-utilized protection

€ Lessons learned from Amazon.com, Microsoft, and other elite
entrepreneurs

€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"


The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a



Read More Show Less

Product Details

  • ISBN-13: 9781440627767
  • Publisher: Penguin Group (USA)
  • Publication date: 8/3/2004
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 336
  • Sales rank: 558,269
  • File size: 799 KB

Meet the Author

Jill Gilbert is an intellectual property attorney currently pursuing a Masters Degree in Computer Science and planning to sit for the Patent Law Bar. She also holds a Masters Degree in Accountancy and a Master of Law (Llm) degree in taxation. She has authored seven books including such titles as PcAnywhere for Dummies, The Quickbooks Bible, and Teach Yourself TurboTax in 24 Hours, and is the coauthor of Online Investing Bible.

Read More Show Less

Table of Contents

Pt. 1 Innovating for fun and profit 1
Ch. 1 The rise of intellectual property law : who owns an idea? 3
Ch. 2 American ingenuity in the twenty-first century 13
Pt. 2 Taking ownership of trademarks and trade names 23
Ch. 3 Making your mark : the basics of trademark law 25
Ch. 4 Maintaining marks in the face of legal adversity 42
Ch. 5 How to research and register a mark from scratch 57
Ch. 6 Trademarks in cyberspace : the domain name debate 88
Pt. 3 Cashing in on copyrights 95
Ch. 7 Critical copyright concepts : what's protected? 97
Ch. 8 Limitations on copyrights protection 119
Ch. 9 Copyright infringement : providing it and defending against it 142
Ch. 10 Exercising copyright caution : research, registration, and designation 161
Pt. 4 Practical patent concepts 173
Ch. 11 What can you patent? 175
Ch. 12 Filing a successful patent application 203
Ch. 13 Avoiding, detecting, and defending against patent infringement 233
Pt. 5 Issues for entrepreneurs 261
Ch. 14 Trade secret protection 263
Ch. 15 Getting your idea to market : licensing and other arrangements 274
Ch. 16 Software savvy 280
Ch. 17 Protecting and promoting your Web site 295
Ch. 18 From brain to balance sheet : tax considerations 302
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 26, 2011

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)