Entrepreneur's Guide to Second Life: Making Money in the Metaverse

Entrepreneur's Guide to Second Life: Making Money in the Metaverse

by Daniel Terdiman
     
 

Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon,

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Overview

Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.

You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.

  • Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses
  • Real estate and construction: Learn the secrets for success in these popular in-world business
  • Fashion, gadgets, and toys: Discover how to cash in on your creativity
  • Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse
  • Marketing and advertising: Find proven ways to get the word out on your business
  • Teen Second Life: Get the scoop on business opportunities in SL's teen-only grid
  • Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry

Learn what makes a store great

See how the experts market their businesses

Understand the technical skills necessary to make compelling products

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Product Details

ISBN-13:
9780470179147
Publisher:
Wiley
Publication date:
11/05/2007
Pages:
320
Product dimensions:
7.38(w) x 10.88(h) x 0.63(d)

Related Subjects

Meet the Author

Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.

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