The Entrepreneur's Guide To Writing Business Plans And Proposals [NOOK Book]

Overview

Entrepreneurs -- and entrepreneurial companies -- live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability -- which can be learned -- is rare in ...

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The Entrepreneur's Guide To Writing Business Plans And Proposals

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Overview

Entrepreneurs -- and entrepreneurial companies -- live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability -- which can be learned -- is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical "five-year" hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played -- and that they play it well.

Unfortunately, most don't play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what's important to them. What these writers do not take into account is that the speed of today's work world has reached overdrive. The typical reader simply doesn't have time to ponder dense, poorly organized information and intuit the appropriate action. And readers don't give a hoot about what's important to the writer -- they want to know what's in it for themselves. Business writers need to use all the tools at their command to persuade, inspire action, and in general move a project forward. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans. Step by step, Dennis Chambers illustrates the techniques of effective business writing, with numerous examples throughout. Whether the objective is to secure financing from an investor, lay out a marketing strategy, or secure a large contract, getting results requires crafting an effective structure for the proposal, and using words that sell. Chambers is an able guide in saving entrepreneurs time and undue effort while reaching the goal of long-term business success. Besides expert advice and insights, the book includes:

  • Examples and practical guidance, all geared toward the entrepreneur/small business owner.
  • Exercises, templates, cases, glossary, and model letters and plans.
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Product Details

  • ISBN-13: 9780275994990
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 12/30/2007
  • Series: The Entrepreneur's Guide Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 443 KB

Meet the Author

K. DENNIS CHAMBERS is Founder of Chambers Communications, specializing in advertising and marketing communications, project management, and technical and business writing. He also serves as Adjunct Instructor at Endicott College, and as Lecturer at Emerson College and the University of Maryland. He is the author of Writing to Get Action.

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Table of Contents

Acknowledgments

Introduction

I How to Write a Business Plan 1

1 Start from Strength: What's in It for Me? 3

2 Capture the Elusive Readers: What's in It for Them? 20

3 Conquer the First Draft: The Easy Part 29

4 Edit for Power: The Hard Part 44

5 Prepare for Success: Develop a Realistic Marketing Plan 60

6 Demonstrate Financial Credibility: Money Still Makes the World Go' Round Gerry Young Young, Gerry 68

7 Writing in the Twenty-First Century: A Guide to Today's New Mechanics 105

II How to Write a Business Proposal 123

8 Raise the Bar: What You Are Really Proposing 125

9 Tie the Knot: Why Your Proposal Makes the Prospect so Nervous 131

10 The Art and Science of Persuasion: Convince Readers to See It Your Way 143

11 Watch Winners at Work: A Model Proposal 149

Appendices Gerry Young Young, Gerry 169

Appendix A Financial Ratios 169

Appendix B Estimating and Calculating Direct Costs 169

Appendix C Key Financial Terms 175

Appendix D Financial Resources on the World Wide Web 177

Index 181

About the Author and Contributor 185

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