Entrepreneurs / Edition 2

Entrepreneurs / Edition 2

by John Thompson, Bill Bolton
     
 

ISBN-10: 0750661283

ISBN-13: 9780750661287

Pub. Date: 10/28/2004

Publisher: Taylor & Francis

This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features are incorporated :Social enterprises (which generate income) are separated from

Overview

This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features are incorporated :Social enterprises (which generate income) are separated from community based ventures which are more grant dependent. The story of Aspire will be introduced and The Storm Model Agency The chapter on the Entrepreneurs of Silicon Valley is to be re-crafted and moved towards the end of the book. It covers both the entrepreneurs and the process and context issues that have helped explain the Silicon Valley phenomenon. The New Internet Entrepreneurs chapter is now to come immediately after Chapter 4 and will be rewritten to include new stories on E-Bay (success) and e-Toys (failure).. There is to be a stronger section on the characteristics of 'The Entrepreneur Enabler' - people who advise and support entrepreneurs . Web support materials and worked examples are to be written for academic adoptions.

Product Details

ISBN-13:
9780750661287
Publisher:
Taylor & Francis
Publication date:
10/28/2004
Edition description:
Revised
Pages:
432
Product dimensions:
0.87(w) x 6.14(h) x 9.21(d)

Table of Contents

Identifying the Entrepreneur, Entrepreneurs and Strategy, Legendary Entrepreneurs, Business Entrepreneurs, Social and Environmental Entrepreneurs, Artistic and Aesthetic Entrepreneurs, Entrepreneurs in the Shadows, The Entrepreneurs of Silicon Valley, The New Internet Entrepreneurs, The Entrepreneur's World, How The Entrepreneur Operates, How The Entrepreneur Can Be Helped and Supported, How The Entrepreneur Survives and Wins, Techniques for the Entrepreneur

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