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From the Publisher'This is an absorbing and illuminating read. Through hundreds of real life examples and case histories from every imaginable type of entrepreneur we can understand the talent, temperament and technique involved. Entrepreneurs are irrepressible and jump over fences most people would refuse.'
Tony Robinson, Chief Executive, Small Firms Enterprise Development Initiative.
'This is the most comprehensive treatment of the entrepreneur on the market. It is a must for all potential entrepreneurs and for those involved in Government and academic programmes with responsibility for identifying, nurturing and developing the growing pool of entrepreneurial talent.'
Dr Pat Frain, Director, University Industry Programme, University College Dublin.