Entrepreneurship and Business Culture: Studies in the Economics of Trust

Entrepreneurship and Business Culture: Studies in the Economics of Trust

by Mark C. Casson
     
 

ISBN-10: 1858982294

ISBN-13: 9781858982298

Pub. Date: 11/01/1995

Publisher: Elgar, Edward Publishing, Inc.

Trust is increasingly recognized as a crucial aspect of successful economic relationships, albeit a diffcult one to define, and Mark Casson has been at the forefront of recent research in this area. In this sequel to his classic work The Entrepreneur, Professor Casson examines how the entrepreneurial firm succeeds by synthesizing information from different sources.…  See more details below

Overview

Trust is increasingly recognized as a crucial aspect of successful economic relationships, albeit a diffcult one to define, and Mark Casson has been at the forefront of recent research in this area. In this sequel to his classic work The Entrepreneur, Professor Casson examines how the entrepreneurial firm succeeds by synthesizing information from different sources. The quality of this information is just as important as the quantity and the cheapest way to ensure quality is through a moral obligation to tell the truth. The author argues that a nation needs to invest in social institutions, such as schools, families and organized religion, in order to instill a sense of moral obligation and so sustain entrepreneurial success. Themes raised in this important volume include cultural perspectives on economic issues, entrepreneurship in a cultural context and the political economy of national culture. Entrepreneurship and Business Culture presents a state-of-the-art analysis of entrepreneurship and the social structures in which it is embedded. Together with its companion volume, The Organization of International Business, this topical and wide-ranging book offers a definitive analysis of the importance of trust in economic life as well as the related concepts of networking, consultation and empowerment.

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Product Details

ISBN-13:
9781858982298
Publisher:
Elgar, Edward Publishing, Inc.
Publication date:
11/01/1995
Series:
Studies in the Economics of Trust, #1
Pages:
293
Product dimensions:
6.30(w) x 9.06(h) x (d)

Table of Contents

List of figures
List of tables
Preface and Acknowledgements
1From 'economic man' to 'ethical man'3
2Economics as an imperialistic social science27
3Economic analysis of society: the contribution of Frank Knight44
4Entrepreneurship and business culture79
5Modelling entrepreneurship104
6Cultural factors in innovation131
7Cultural determinants of national economic performance161
8Industrial policy in cultural perspective186
9Brands: economic ideology and consumer society210
10Entrepreneurship, regional development and minority language226
11Enterprise culture and institutional change in Eastern Europe252
Index277

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