Entrepreneurship and Effective Small Business Management / Edition 11

by Norman Scarborough, Jeffrey Cornwall

Overview

For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

• Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.
• Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.
• Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Product Details

ISBN-13:	9780133506327
Publisher:	Pearson Education
Publication date:	01/19/2014
Edition description:	New Edition
Pages:	936
Product dimensions:	8.60(w) x 11.00(h) x 1.40(d)

Table of Contents

1. Entrepreneurs: The Driving Force Behind Small Business
2. Ethics and Social Responsibility: Doing the Right Thing
3. Creativity and Innovation: Keys to Entrepreneurial Success
4. Strategic Management and the Entrepreneur

1. Choosing a Form of Ownership
2. Franchising and the Entrepreneur
3. Buying an Existing Business
4. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan

1. Building a Bootstrap Marketing Plan
2. Creative Use of Advertising and Promotion
3. Pricing and Credit Strategies
4. Global Marketing Strategies
5. E-Commerce and Entrepreneurship

1. Creating a Solid Financial Plan
2. Managing Cash Flow
3. Sources of Equity Financing
4. Sources of Debt Financing

1. Location, Layout, and Physical Facilities
2. Supply Chain Management
3. Managing Inventory
4. Staffing and Leading a Growing Company

1. Management Succession and Risk Management Strategies in the Family Business
2. The Legal Environment: Business Law and Government Regulation