Entrepreneurship and Small Business Management, Student Edition / Edition 2

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This program can help your students become successful in creating and running a small business. Its focus is on selecting a business, preparing a business plan, and managing an ongoing operation.

Seventy percent of high school students say they want to start their own businesses. This completely revised program provides them with the information and skills that lead to success. It also benefits student-employees by giving them an appreciation for the realities of business, and it helps all students understand there role as a consumer.

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Product Details

  • ISBN-13: 9780026440684
  • Publisher: McGraw-Hill Education
  • Publication date: 4/14/1999
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 448
  • Product dimensions: 8.00 (w) x 10.10 (h) x 0.90 (d)

Table of Contents

New Page 1UNIT ONE GOING INTO BUSINESS FOR YOURSELFChapter 1 What Is Entrepreneurship? Chapter 2 Your Potential As an EntrepreneurChapter 3 Recognizing OpportunityChapter 4 Global OpportunitiesUnit One Lab Identifying OpportunitiesUNIT TWO RESEARCHING AND PLANNING YOUR VENTUREChapter 5 Feasibility and Business PlanningChapter 6 Market AnalysisChapter 7 Types of Business OwnershipChapter 8 The Legal EnvironmentChapter 9 Site Selection and Layout PlanningUnit Two Lab Analyzing a Market and Choosing a SiteUNIT THREE MANAGING MARKETING STRATEGIESChapter 10 The Marketing PlanChapter 11 The Price StrategyChapter 12 The Promotion StrategyChapter 13 The Promotion Strategy—Developing and Managing SalesUnit Three Lab Examining and Planning Promotional StrategiesUNIT FOUR MANAGING YOUR BUSINESS PROCESSESChapter 14 Preparing and Planning to ManageChapter 15 Managing Purchasing and InventoryChapter 16 Production Management and DistributionChapter 17 Managing Operations and StaffingChapter 18 Managing Human ResourcesUnit Four Lab Managing OperationsUNIT FIVE MANAGING THE FINANCES OF YOUR BUSINESSChapter 19 Financing Your BusinessChapter 20 Financial ManagementChapter 21 Accounting and Record KeepingUnit Five Lab Estimating and Obtaining FinancingUNIT SIX GROWING YOUR BUSINESSChapter 22 Risk ManagementChapter 23 Making Your Business GrowChapter 24 Social and Ethical ResponsibilityUnit Six Lab Analyzing Risk and Identifying TrendsGLOSSARYINDEX

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