Entrepreneurship: Successfully Launching New Ventures / Edition 2

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Overview

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process – particularly opportunity recognition and feasibility analysis.

A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm.

For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.

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Product Details

  • ISBN-13: 9780132240574
  • Publisher: Prentice Hall
  • Publication date: 2/15/2007
  • Series: Prentice Hall Entrepreneurship Ser.
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 576
  • Product dimensions: 8.80 (w) x 11.24 (h) x 1.08 (d)

Table of Contents

Part 1   Decision to Become an Entrepreneur

Chapter 1 Introduction to Entrepreneurship

Part 2   Developing Successful Business Ideas

Chapter 2 Recognizing Opportunities and Generating Ideas

Chapter 3 Feasibility Analysis

Chapter 4 Writing a Business Plan

Chapter 5 Industry and Competitor Analysis

Chapter 6 Developing an Effective Business Model

 

Part 3   Moving From an Idea to An Entrepreneurial Firm

Chapter 7 Preparing the Proper Ethical and Legal Foundation

Chapter 8 Assessing a New Venture’s Financial Strength and Viability

Chapter 9 Building a New Venture Team

Chapter 10   Getting Financing or Funding

Part 4   Managing and Growing an Entrepreneurial Firm

Chapter 11   Unique Marketing Issues

Chapter 12   The Importance of Intellectual Property

Chapter 13   Planning for and Evaluating the Challenges of Growth

Chapter 14   Strategies for Firm Growth

Chapter 15   Franchising

Case Appendix

Glossary

Name Index

Subject Index

Company Index

Photo Credits

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