Entrepreneurship: Successfully Launching New Ventures / Edition 1

Entrepreneurship: Successfully Launching New Ventures / Edition 1

by Bruce R. Barringer, R. Duane Ireland
     
 

ISBN-10: 0130618551

ISBN-13: 9780130618559

Pub. Date: 12/29/2004

Publisher: Prentice Hall

Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Overview

Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

Product Details

ISBN-13:
9780130618559
Publisher:
Prentice Hall
Publication date:
12/29/2004
Pages:
504
Product dimensions:
8.46(w) x 11.10(h) x 1.01(d)

Related Subjects

Table of Contents

Part 1: Decision to Become an Entrepreneur
Chapter 1: Introduction to Entrepreneurship
Part 2: Developing Successful Business Ideas
Chapter 2: Recognizing Opportunities and Generating Ideas
Chapter 3: Feasibility Analysis
Chapter 4: Writing a Business Plan
Chapter 5: Industry and Competitor Analysis
Chapter 6: Developing an Effective Business Model
Part 3: Moving from an Idea to an Entrepreneurial Firm
Chapter 7: Preparing the Proper Ethical and Legal Foundation
Chapter 8: Assessing a New Venture’s Financial Strength and Viability
Chapter 9: Building a New-Venture Team
Chapter 10: Getting Financing or Funding
Part 4: Managing and Growing an Entrepreneurial Firm
Chapter 11: Unique Marketing Issues
Chapter 12: The Importance of Intellectual Property
Chapter 13: Preparing for and Evaluating the Challenges of Growth
Chapter 14: Strategies for Firm Growth
Chapter 15: Franchising

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >