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For courses in entrepreneurship.
A Comprehensive Guide to Business Ventures
Successfully Launching New Ventures explores the allure of entrepreneurship, teaching readers how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages readers through relevant examples they can easily relate to.
The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.
|1||Introduction to entrepreneurship||2|
|2||Recognizing opportunities and generating ideas||26|
|4||Industry and competitor analysis||74|
|5||Developing an effective business model||98|
|6||Building a new venture team||124|
|7||Assessing a new venture's financial strength and viability||146|
|8||Preparing the proper ethical and legal foundation||174|
|9||Writing a business plan||202|
|10||Getting financing or funding||228|
|11||Unique marketing issues||252|
|12||The importance of intellectual property||276|
|13||Preparing for and evaluating the challenges of growth||306|
|14||Strategies for firm growth||328|
|App||Case 1 : Hotmail : delivering e-mail to the world||385|
|App||Case 2 : College coach||393|
|App||Case 3 : Jack Sprat's restaurant||400|
|App||Case 4 : AllAdvantage.com : an Internet infomediary||409|
|App||Case 5 : Jon Hirschtick's new venture||422|
|App||Case 6 : Meg Whitman - the driving force behind eBay||430|