Entrepreneurship: Successfully Launching New Ventures / Edition 1

Entrepreneurship: Successfully Launching New Ventures / Edition 1

by Bruce R. Barringer, R. Duane Ireland
     
 

For courses in entrepreneurship.

A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching readers how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages readers through relevant

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Overview

For courses in entrepreneurship.

A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching readers how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages readers through relevant examples they can easily relate to.

The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.

Product Details

ISBN-13:
9780130618559
Publisher:
Prentice Hall
Publication date:
12/29/2004
Pages:
504
Product dimensions:
8.46(w) x 11.10(h) x 1.01(d)

Related Subjects

Table of Contents

1Introduction to entrepreneurship2
2Recognizing opportunities and generating ideas26
3Feasibility analysis50
4Industry and competitor analysis74
5Developing an effective business model98
6Building a new venture team124
7Assessing a new venture's financial strength and viability146
8Preparing the proper ethical and legal foundation174
9Writing a business plan202
10Getting financing or funding228
11Unique marketing issues252
12The importance of intellectual property276
13Preparing for and evaluating the challenges of growth306
14Strategies for firm growth328
15Franchising254
AppCase 1 : Hotmail : delivering e-mail to the world385
AppCase 2 : College coach393
AppCase 3 : Jack Sprat's restaurant400
AppCase 4 : AllAdvantage.com : an Internet infomediary409
AppCase 5 : Jon Hirschtick's new venture422
AppCase 6 : Meg Whitman - the driving force behind eBay430

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