Entrepreneurship: Successfully Launching New Ventures / Edition 1

Entrepreneurship: Successfully Launching New Ventures / Edition 1

by Bruce R. Barringer, R. Duane Ireland
     
 

ISBN-10: 0130618551

ISBN-13: 9780130618559

Pub. Date: 12/29/2004

Publisher: Prentice Hall

For courses in entrepreneurship.

A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant

Overview

For courses in entrepreneurship.

A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.

The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.

Also Available with MyEntrepreneurshipLabTM

This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:

0134422503 / 9780134422503 Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 5/e

Package consists of:

  • 0133797198 / 9780133797190 Entrepreneurship: Successfully Launching New Ventures
  • 013397409X / 9780133974096 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures

Product Details

ISBN-13:
9780130618559
Publisher:
Prentice Hall
Publication date:
12/29/2004
Pages:
504
Product dimensions:
8.46(w) x 11.10(h) x 1.01(d)

Related Subjects

Table of Contents

Preface

PART 1: Decision to Become an Entrepreneur

1. Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture’s Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising

Glossary

Name Index

Company Index

Subject Index

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