Entrepreneurship: A Small Business Approach / Edition 1

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Overview

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.
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Product Details

  • ISBN-13: 9780073403113
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/22/2010
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 368
  • Sales rank: 651,332
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.60 (d)

Table of Contents

Part 1: Laying the Groundwork for Small Business

Chapter One: Introduction


Chapter Two: Individuals and Small Business Start-Ups


Chapter Three: Business Idea Generation and Initial Evaluation

Part 2: Due Diligence on The Business Idea


Chapter Four: External Analysis


Chapter Five: Business Mission and Strategy


Chapter Six: Analyzing Cash Flow and Other Financial Information
Part 3: Establishing the Business


Chapter Seven: Establishing the Legal Foundation


Chapter Eight: Establishing Operations


Chapter Nine: Financing and Accounting

Part 4: Building the Business


Chapter Ten: Human Resource Management


Chapter Eleven: Marketing


Chapter Twelve: Financial Analysis

Part 5: Other Issues


Chapter Thirteen: Exit/Harvest/Turnaround


Chapter Fourteen: Franchising and Purchasing an Existing Business


Appendix


Glossary


References


Credits


Index
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