Entrepreneurship, Creativity, and Organization: Text, Cases, and Readings / Edition 1

Entrepreneurship, Creativity, and Organization: Text, Cases, and Readings / Edition 1

by John Kao
     
 

ISBN-10: 0132830116

ISBN-13: 9780132830119

Pub. Date: 02/28/1989

Publisher: Prentice Hall

Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.

Overview

Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.

Product Details

ISBN-13:
9780132830119
Publisher:
Prentice Hall
Publication date:
02/28/1989
Edition description:
New Edition
Pages:
543
Product dimensions:
7.00(w) x 9.16(h) x 1.15(d)

Table of Contents

1. Managing Creativity.

Cases: Leo Castelli. The Videogame Industry. The Videogame Design Process. George Lucas.

Readings: On My Painting, Beckman. Creating Videogames that Score. George Lucas, Skywalking.

2. The Entrepreneur.

Cases: Janet Axelrod. Ted Turner (A). Akira Kimishima. Audrey Dickason. Deborah Goldberg. Craig Knudsen. Paul Lutwak.

Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship.

3. The Evolving Organization.

Cases: Hot Rock (A). Catalyst Technologies. Managing Change at Lotus Development Corporation. Integrated Genetics (A). Infocom (A). Au Bon Pain. The Learning Company (A). The Young Astronaut Program.

Readings: The Role of the Founder in Creating Organizational Culture. The Biotechnology Industry. Evolution and Revolution as Organizations Grow. How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus.

4. The Established Firm.

Cases: American Express Travel Related Services. Lou Gerstner. HRM at American Express Travel Related Services Company. Beth Horowitz. Teri Williams. Jerry Welsh. Scandinavian Airlines System.

Readings: The Middle Manager as Innovator. Let's Get in There and Fight.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >