Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.
- Prentice Hall
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 7.00(w) x 9.16(h) x 1.15(d)
Table of Contents
1. Managing Creativity.
Cases: Leo Castelli. The Videogame Industry. The Videogame Design Process. George Lucas.
Readings: On My Painting, Beckman. Creating Videogames that Score. George Lucas, Skywalking.
2. The Entrepreneur.
Cases: Janet Axelrod. Ted Turner (A). Akira Kimishima. Audrey Dickason. Deborah Goldberg. Craig Knudsen. Paul Lutwak.
Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship.
3. The Evolving Organization.
Cases: Hot Rock (A). Catalyst Technologies. Managing Change at Lotus Development Corporation. Integrated Genetics (A). Infocom (A). Au Bon Pain. The Learning Company (A). The Young Astronaut Program.
Readings: The Role of the Founder in Creating Organizational Culture. The Biotechnology Industry. Evolution and Revolution as Organizations Grow. How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus.
4. The Established Firm.
Cases: American Express Travel Related Services. Lou Gerstner. HRM at American Express Travel Related Services Company. Beth Horowitz. Teri Williams. Jerry Welsh. Scandinavian Airlines System.
Readings: The Middle Manager as Innovator. Let's Get in There and Fight.
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >