Entrepreneurship, Creativity, and Organization: Text, Cases, and Readings / Edition 1

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New Ships From Canada. 543 pages. Audience: General/trade. Book Description: Cutting edge combination of text, Harvard cases, and readings. First text to examine ... entrepreneurship from behavioral and organizational perspectives. Read more Show Less

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1989 Hard cover 543 pages. Audience: General/trade. Book Description: Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from ... behavioral and organizational perspectives. Read more Show Less

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Overview

Cutting edge combination of text, Harvard cases, and readings. First text to examine entrepreneurship from behavioral and organizational perspectives.

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Product Details

  • ISBN-13: 9780132830119
  • Publisher: Prentice Hall
  • Publication date: 2/28/1989
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 543
  • Product dimensions: 7.00 (w) x 9.16 (h) x 1.15 (d)

Table of Contents

1. Managing Creativity.

Cases: Leo Castelli. The Videogame Industry. The Videogame Design Process. George Lucas.

Readings: On My Painting, Beckman. Creating Videogames that Score. George Lucas, Skywalking.

2. The Entrepreneur.

Cases: Janet Axelrod. Ted Turner (A). Akira Kimishima. Audrey Dickason. Deborah Goldberg. Craig Knudsen. Paul Lutwak.

Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship.

3. The Evolving Organization.

Cases: Hot Rock (A). Catalyst Technologies. Managing Change at Lotus Development Corporation. Integrated Genetics (A). Infocom (A). Au Bon Pain. The Learning Company (A). The Young Astronaut Program.

Readings: The Role of the Founder in Creating Organizational Culture. The Biotechnology Industry. Evolution and Revolution as Organizations Grow. How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus.

4. The Established Firm.

Cases: American Express Travel Related Services. Lou Gerstner. HRM at American Express Travel Related Services Company. Beth Horowitz. Teri Williams. Jerry Welsh. Scandinavian Airlines System.

Readings: The Middle Manager as Innovator. Let's Get in There and Fight.

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