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Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, AND PRACTICE, Eighth Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.
"The book is a rich, readable introduction to entrepreneurship well positioned to excite undergraduate students about entrepreneurship, help them avoid pitfalls, and successfully pursue entrepreneurial careers. The book is also a wonderful reference for students that can be on their bookshelf throughout their career to remind them of the fundamentals of entrepreneurship."
"The text is used widely and deserves its strong reputation in the world of entrepreneurship education."
Dr. Donald F. Kuratko is the Jack M. Gill Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business of Indiana University - Bloomington. Professor Kuratko is considered a prominent scholar and a national leader in the field of entrepreneurship. He has published more than 160 articles on various aspects of entrepreneurship and corporate entrepreneurship.
Part I: THE ENTREPRENEURIAL MINDSET IN THE 21ST CENTURY. 1. Entrepreneurship: Evolutionary Development—Revolutionary Impact. 2. The Entrepreneurial Mindset in Individuals. 3. The Entrepreneurial Mindset in Organizations—Corporate Entrepreneurship. 4. Social Entrepreneurship & Entrepreneurial Ethics. Entrepreneurial Case Analysis: Homeboy Industries: An Incubator of Hope and Businesses. Exercise: How Ethical Are You? Part II: INITIATING ENTREPRENEURIAL VENTURES. 5. Innovation: The Creative Pursuit of Ideas. 6. Pathways to Entrepreneurial Ventures. 7. Legal Challenges for Entrepreneurial Ventures. 8. Sources of Capital for Entrepreneurs. Entrepreneurial Case Analysis: Dealer Trade Group: High-Tech Venturing in a Low-Tech Industry. Exercise: "ANGEL INVESTOR vs. VENTURE CAPITALIST." Part III: DEVELOPING THE ENTREPRENEURIAL PLAN. 9. Assessment of Entrepreneurial Opportunities. Appendix 9A: Feasibility Plan Outline. 10. Marketing Challenges for Entrepreneurial Ventures. 11. Financial Preparation for Entrepreneurial Ventures. 12. Developing an Effective Business Plan. Appendix 12A: Business Plan: DropToMe.com. Entrepreneurial Case Analysis: CommunityWeb.com. Exercise: Recognizing Financial Terminology. Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES. 13. Strategic Entrepreneurial Growth. 14. Valuation of Entrepreneurial Ventures. Appendix 14A Term Sheet. 15. Harvesting the Entrepreneurial Venture. Case Analysis: ElectroChem, Inc.: Energy for a Clean Planet. Exercise: "THE TOWS MATRIX."