Entrepreneurship for Everyone: A Student Textbook

Entrepreneurship for Everyone: A Student Textbook

by Robert Mellor, Gary Coulton, Anne Chick, Antonia Bifulco, Noha Mellor
     
 

View All Available Formats & Editions

ISBN-10: 1412947766

ISBN-13: 9781412947763

Pub. Date: 11/26/2008

Publisher: SAGE Publications

In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a

Overview

In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.

Key entrepreneurship concepts that are covered include:

- the theories and tools of creative thinking

- market research

- intellectual property protection

- relevant economics

Product Details

ISBN-13:
9781412947763
Publisher:
SAGE Publications
Publication date:
11/26/2008
Edition description:
New Edition
Pages:
256
Sales rank:
1,174,576
Product dimensions:
7.30(w) x 9.00(h) x 0.60(d)

Table of Contents

PART A: PRINCIPLES
Developing People and Competencies
The Economics of Entrepreneurship and Innovation
Promoting Creativity
PART B: PRACTICE
Gaining Strategic Advantage
The Marketing Plan
The Business Plan
PART C: CONTEXT
Intellectual Capital
Knowledge Management
Presentation Technique
PART D: SPECIALISMS
Technical Innovation
The Biotechnology Revolution
Green Entrepreneurship
A Sustainable Development Challenge
Enterprise in Health and Social Care
Journalism and Media Entrepreneurs
General Characteristics of the Creative Arts
PART E: ACTION
Growing the Venture

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >