Entrepreneurship for Everyone: A Student Textbook

Entrepreneurship for Everyone: A Student Textbook

by Robert Mellor
     
 

Brings to the non-specialist not only the crucial issues of entrepreneurship, but also bridges the gap between business knowledge and expert knowledge from other disciplines.See more details below

Overview

Brings to the non-specialist not only the crucial issues of entrepreneurship, but also bridges the gap between business knowledge and expert knowledge from other disciplines.

Product Details

ISBN-13:
9781412947763
Publisher:
SAGE Publications
Publication date:
11/26/2008
Edition description:
New Edition
Pages:
258
Product dimensions:
7.30(w) x 9.00(h) x 0.60(d)

Table of Contents

PART A: PRINCIPLES
Developing People and Competencies
The Economics of Entrepreneurship and Innovation
Promoting Creativity
PART B: PRACTICE
Gaining Strategic Advantage
The Marketing Plan
The Business Plan
PART C: CONTEXT
Intellectual Capital
Knowledge Management
Presentation Technique
PART D: SPECIALISMS
Technical Innovation
The Biotechnology Revolution
Green Entrepreneurship
A Sustainable Development Challenge
Enterprise in Health and Social Care
Journalism and Media Entrepreneurs
General Characteristics of the Creative Arts
PART E: ACTION
Growing the Venture

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