Entrepreneurship for Scientists and Engineers / Edition 1

Entrepreneurship for Scientists and Engineers / Edition 1

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by Kathleen Allen
     
 

KEY BENEFIT: Essential business lessons for turning today’s scientists and engineers into entrepreneurs in new technology companies. In today’s global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basicSee more details below

Overview

KEY BENEFIT: Essential business lessons for turning today’s scientists and engineers into entrepreneurs in new technology companies. In today’s global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students’ first experience with entrepreneurship interesting and useful.
KEY TOPICS: Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy
As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.

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Product Details

ISBN-13:
9780132357272
Publisher:
Prentice Hall
Publication date:
01/16/2009
Series:
Pearson Custom Business Resources Series
Edition description:
New Edition
Pages:
256
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Table of Contents


Part 1: Technology Entrepreneurship for Scientists and Engineers
Chapter 1: Scientists and Engineers as Entrepreneurs
Chapter 2: Recognizing and Screening Technology Opportunities
Chapter 3: Designing and Developing a Technology Start-up
Chapter 4: Building an Effective Team
Part 2: Developing and Protecting Intellectual Property
Chapter 5: The Concept of Intellectual Property
Chapter 6: Patent and Trademark Strategy
Part 3: Technology Entrepreneurship Strategy
Chapter 7: High Technology Product Development Strategies
Chapter 8: Technology Transition and Entry Strategies
Chapter 9: Technology Adoption Patterns and Marketing Strategy
Part 4: Start-up Financial Strategy
Chapter 10: The Business Model
Chapter 11: Funding the Technology Start-up
Chapter 12: Funding Growth
Chapter 13: Technology Valuation

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