Entrepreneurship

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Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate,plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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Overview

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate,plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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Editorial Reviews

Booknews
A textbook for undergraduates and the wide range of people who are interested in taking the risks of starting a business. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780072873740
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/28/2005
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 591

Table of Contents

Part I: The Entrepreneurial Perspective
Chapter 1 The Nature and Importance of Entrepreneurship
Chapter 2 The Entrepreneurial and Intrapreneurial Mind
Chapter 3 The Individual Entrepreneur
Chapter 4 International Entrepreneurial Opportunities
Part II: Creating and Starting the Venture
Chapter 5 Creativity and the Business Idea
Chapter 6 Legal Issues for the Entrepreneur
Chapter 7 The Business Plan
Chapter 8 The Marketing Plan
Chapter 9 The Financial Plan
Chapter 10 The Organizational Plan
Part III: Financing the New Venture
Chapter 11 Sources of Capital
Chapter 12 Informal Risk Capital and Venture Capital
Part IV: Managing, Growing, and Ending the New Venture
Chapter 13 Preparing for the New Venture Launch: Early Management Decisions
Chapter 14 Managing the Early Growth of the New Venture
Chapter 15 New Venture Expansion Strategies and Issues
Chapter 16 Going Public
Chapter 17 Ending the Venture
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