×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Entrepreneurship in Action / Edition 1
     

Entrepreneurship in Action / Edition 1

by Mary Coulter, Mary Coulter
 

ISBN-10: 0139460888

ISBN-13: 9780139460883

Pub. Date: 10/20/2000

Publisher: Pearson Education

Entrepreneurship is a fascinating topic…Dr. Coulter's extensive research illustrates this as she takes readers on a fun but demanding journey through the many twists and turns of entrepreneurship in action. Some features include:

  • Entrepreneurship in Action Cases—featuring many of the above-mentioned companies and individuals.
  • Video

Overview

Entrepreneurship is a fascinating topic…Dr. Coulter's extensive research illustrates this as she takes readers on a fun but demanding journey through the many twists and turns of entrepreneurship in action. Some features include:

  • Entrepreneurship in Action Cases—featuring many of the above-mentioned companies and individuals.
  • Video Cases—Watch real-lifeentrepreneurs as they deal with real-life issues and challenges. Two video cases from the acclaimed PBS series Small Business 2000 are presented at the end of every chapter.
  • Entrepreneurship in Action Boxes—Discover what's involved in being an entrepreneur with examples from different types and sizes of entrepreneurial ventures, all highlighting different entrepreneurial approaches and philosophies.
  • Global Perspectives Boxes—This is a worldwide phenomenon! Learn about entrepreneurs in action around the globe.
  • Killer Apps Appendix—Explores computer software applications to help the new entrepreneur.

Product Details

ISBN-13:
9780139460883
Publisher:
Pearson Education
Publication date:
10/20/2000
Edition description:
Older Edition
Pages:
353
Product dimensions:
8.01(w) x 10.00(h) x 0.59(d)

Related Subjects

Table of Contents

I. INTRODUCTION TO ENTREPRENEURSHIP.

1. Entrepreneurs and Entrepreneurship.
2. The Context of Entrepreneurship.

II. ENTREPRENEURIAL VENTURES--START-UP ISSUES.

3. Researching the Venture's Feasibility.
4. Planning the Venture.
5. Organizing the Venture.
6. Launching the Venture.

III. MANAGING THE ENTREPRENEURIAL VENTURE.

7. Managing Processes.
8. Managing People.
9. Managing Growth and Other Entrepreneurial Challenges.

IV. KILLER APPS APPENDIX.

Index.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews