Entrepreneurship / Edition 1

Entrepreneurship / Edition 1

by Robert B Moorman, John A. Halloran

ISBN-10: 053861675X

ISBN-13: 9780538616751

Pub. Date: 02/29/1992

Publisher: Cengage Learning

Product Details

Cengage Learning
Publication date:
GB - Basic Business Ser.
Edition description:
Older Edition
Product dimensions:
8.30(w) x 9.20(h) x 0.90(d)

Table of Contents

Unit 1Entrepreneurship and You
1You as an Entrepreneur2
2Planning the Small Business24
Unit 2Marketing the Small Business
3Getting to Know Your Customers41
4Getting to Know Your Competition59
5Location and Facilities75
6Developing the Marketing Plan93
7Pricing and Sales Planning113
Unit 3Financing the Small Business
8Initial Capitalization and Financial Planning132
9Personal Finances158
10Analyzing Financial Sources173
Unit 4Managing the Small Business
11Forms of Ownership192
13Management Control Tools229
14Small Business Assistance253
Unit 5Legal Requirements
15Special Regulations272
16Contracts and Agreements288
17Buying and Selling304
18Real Property and Insurance319
Unit 6Career Opportunities in Entrepreneurship
19Purchasing an Existing Business336
20Purchasing a Franchise352
21The Future for Entrepreneurs368

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