Entrepreneurship / Edition 1

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Product Details

  • ISBN-13: 9780538616751
  • Publisher: Cengage Learning
  • Publication date: 2/29/1992
  • Series: GB - Basic Business Ser.
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 416
  • Product dimensions: 8.30 (w) x 9.20 (h) x 0.90 (d)

Meet the Author


Robert B. Moorman is a highly acknowledged professor at the Miami-Dade College-North Campus. The National Award for Teaching Excellence has been presented to him three times, and he is the only faculty member on his campus to have received the Miami-Dade Community Foundation Endowed Teaching Chairs for Excellence in Classroom Instruction.

John A. Halloran is an associate Professor of Finance and Director of the Center for Research in Banking at the University of Notre Dame. He received a Bs.C. in Finance from St. Louis University and his MBA and Ph.D. from Washington University in St. Louis. His areas of teaching and research interests include capital investment analysis, working capital theory, commercial bank management, and the operation of financial markets. Professor Halloran has extensive experience in teaching his specialties to both full-time students and executive development participants. He has conducted numerous seminars on corporate finance for firms such as Arthur Anderson and the Bayer Corporation. A former member of the education consulting staff of the Banking Administration Institute, he has received several fellowships in the field of banking. Professor Halloran has published research on issues such as working capital management, the cost of capital, and the role of financial intermediaries in the operation of financial markets.

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Table of Contents

Unit 1 Entrepreneurship and You
1 You as an Entrepreneur 2
2 Planning the Small Business 24
Unit 2 Marketing the Small Business
3 Getting to Know Your Customers 41
4 Getting to Know Your Competition 59
5 Location and Facilities 75
6 Developing the Marketing Plan 93
7 Pricing and Sales Planning 113
Unit 3 Financing the Small Business
8 Initial Capitalization and Financial Planning 132
9 Personal Finances 158
10 Analyzing Financial Sources 173
Unit 4 Managing the Small Business
11 Forms of Ownership 192
12 Personnel 209
13 Management Control Tools 229
14 Small Business Assistance 253
Unit 5 Legal Requirements
15 Special Regulations 272
16 Contracts and Agreements 288
17 Buying and Selling 304
18 Real Property and Insurance 319
Unit 6 Career Opportunities in Entrepreneurship
19 Purchasing an Existing Business 336
20 Purchasing a Franchise 352
21 The Future for Entrepreneurs 368
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