Entrepreneurship Lessons for Success (Collection) [NOOK Book]


3 indispensable insider?s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won?t find anywhere else!

Three books bring together today?s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy? ...

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Entrepreneurship Lessons for Success (Collection)

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3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else!

Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way!

From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland

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Product Details

  • ISBN-13: 9780133038941
  • Publisher: Pearson Education
  • Publication date: 3/12/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 672
  • File size: 3 MB

Meet the Author

Bruce Barringer, Ph.D., Associate Professor in the Department of Management at University of Central Florida, works closely with UCF’s innovative technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. With R. Duane Ireland, he co-authored Entrepreneurship: Successfully Launching New Ventures. Edward D. Hess, J.D., LL.M., is Professor and Batten Executive in Residence at the Darden Graduate School of Business. He founded and led the Center for Entrepreneurship and Corporate Growth and The Values Based Leadership Institute at the Goizueta Business School, Emory University. His books include The Successful Family Business, The Search For Organic Growth, and The Road To Organic Growth. Charles F. Goetz, MBA, Professor of Entrepreneurship at Emory’s Goizueta Business School, has built nine businesses in six industries. He serves on the boards of several entrepreneurial ventures and not-for-profits. R. Duane Ireland, Ph.D., chairs the Department of Management at Mays Business School, Texas A&M. A Fellow of the Academy of Management, his research interests include strategic alliances, organizational resource management, and entrepreneurship.

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Table of Contents

The Truth About Starting a Business

Part I The Truth About What It Takes to Be a Business Owner

Truth 1 Why people start businesses 1

Truth 2 The right business for you 5

Truth 3 Questions to ask before you quit your job 9

Truth 4 Key characteristics of successful business owners 13

Truth 5 You may not need “prior business experience” 17

Part II The Truth About Generating and Testing Business Ideas

Truth 6 The most common sources of new business ideas 21

Truth 7 Want several alternatives? Techniques for generating new business ideas 25

Truth 8 A make-it or break-it issue: Selecting an idea that can be sold into a niche market 29

Truth 9 Screening and testing business ideas 33

Truth 10 Writing a business plan: Still as important as ever 37

Part III The Truth About Entry Strategies

Truth 11 Starting from scratch: Developing your own product or service 41

Truth 12 Franchising: Buying into someone else’s formula for success 45

Truth 13 Believe it or not: There are legitimate opportunities in direct sales 49

Truth 14 Buying a business 54

Truth 15 Internet businesses: The sky does seem to be the limit 58

Part IV The Truth About Getting Up and Running

Truth 16 Choosing a location for your business 61

Truth 17 Something you’ll say a million times: Your business’s name 65

Truth 18 The paper chase: Obtaining business licenses and permits 69

Truth 19 Choosing a form of business ownership 73

Truth 20 Creating a Web site: An absolute necessity 79

Part V The Truth About Raising Money

Truth 21 How to think about money as it relates to starting a business 83

Truth 22 Calculating your initial start-up costs 87

Truth 23 Personal funds, loans from friends and family, and bootstrapping 91

Truth 24 Debt financing 95

Truth 25 Equity funding 99

Truth 26 Grants: It takes the right fit 103

Truth 27 Persistence pays off: Finding alternative sources of startup funds 107

Part VI The Truth About Building a New Business Team

Truth 28 How to approach the task of building a “new business” team 111

Truth 29 Starting a business as a team rather than an individual 115

Truth 30 Recruiting and hiring employees 119

Truth 31 Board of directors 123

Truth 32 Board of advisors 127

Part VII The Truth About Intellectual Property

Truth 33 Intellectual property: What is it, and how is it protected? 131

Truth 34 To patent or not to patent? 135

Truth 35 Trademarks: An essential form of protection 139

Truth 36 Copyright laws: A surprising breadth of protection 143

Truth 37 Trade secrets: Guard them carefully 147

Part VIII The Truth About Marketing

Truth 38 How to approach marketing in a new business 151

Truth 39 Segmenting the market and selecting a target market 155

Truth 40 Establishing a brand 159

Truth 41 Selling benefits rather than features 163

Truth 42 Pricing: The most dicey element of the marketing mix 165

Truth 43 It’s okay to advertise, but think through your choices carefully 169

Truth 44 Public relations: More important than ever 173

Truth 45 Distribution and sales: More choices than ever 177

Part IX The Truth About Financial Management

Truth 46 Managing a business’s finances 181

Truth 47 Financial objectives of a business 185

Truth 48 The nitty-gritty: Forecasts, budgets, and financial statements 189

Part X The Truth About Growing a Business

Truth 49 Preparing for growth 193

Truth 50 Stages of growth: More opportunities, more challenges 197

Truth 51 Strategies for growth 201

Part XI The Truth About Starting a Business and Maintaining a Healthy Personal Life

Truth 52 Work life balance: Practical tips 205

Truth 53 Starting a business as a means of achieving a healthy personal life 209

References 213

About the Author 221

So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

Acknowledgments xvii

About the Authors xix

Introduction xx

Chapter 1 Can You Be a Successful Entrepreneur? 1

Chapter 2 Basic Rules of Business Success 9

Chapter 3 What Is a Good Business Opportunity? 21

Chapter 4 How Do You Choose the Right Customers? 41

Chapter 5 How Do You Design Your Product or Service? 59

Chapter 6 What Is the Right Price for Your Product or Service? 77

Chapter 7 How Can You Overcome Customer Inertia? 97

Chapter 8 How to Manage Your Business 97

Chapter 9 How Do You Find and Keep Good Employees? 119

Chapter 10 How Do You Manage Growth? 131

Conclusion 147

Bibliography and Resources 169

Index 187

What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

Preface ix

Part I: Getting Started–It May Not Be as Hard as You Think 1

Chapter 1: Myth No. 1: It Takes an Extraordinary Person to Start a Business;
Truth No. 1: You Can Do It! 3

Chapter 2: Myth No. 2: Starting a Business Involves Lots of Risk;
Truth No. 2: It May Not Be as Risky as You Think 23

Chapter 3: Myth No. 3: It Takes a Lot of Money to Start a Business;
Truth No. 3: It Might Not Cost as Much as You Think 43

Chapter 4: Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business;
Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience 67

Chapter 5: Myth No. 5: The Best Business Ideas Are Already Taken;
Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas 87

Part II: Running and Growing a Business–Don't Underestimate Your Chances 111

Chapter 6: Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers;
Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan 113

Chapter 7: Myth No. 7: It’s Almost Impossible for a New Business to Get Noticed;
Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized 133

Chapter 8: Myth No. 8: The Internet Isn’t What It Was All Hyped Up to Be;
Truth No. 8: The Are Many Legitimate and Enjoyable Ways to Make Money Online 157

Chapter 9: Myth No. 9: It’s Easy to Start a Business, But It’s Difficult and Stressful to Grow One;
Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably 179

Index 205

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