Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures
  • Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures
  • Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures

Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures

by Marc H. Meyer, Frederick G. Crane
     
 

This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business… See more details below

Overview

This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.

Product Details

ISBN-13:
9781412992657
Publisher:
SAGE Publications
Publication date:
12/09/2010
Pages:
443
Product dimensions:
8.40(w) x 10.80(h) x 0.80(d)

Table of Contents

Acknowledgments
Introduction
Part I. Defining the Venture Concept
1. Identifying Your Industry, The Target Sector in the Industry, and Type of Business
2. Developing the Venture Concept
3. Getting Into The Hearts and Minds of the Target Customers
4. Defining the Business Model for a Venture
5. Transforming a Product or Service Idea Into a Product Line and Service Strategy
6. Positioning Your Venture: Thinking Deeply About Competitors and Customers
7. A Reality Check on the Venture Concept and the Business Model
Part II. Writing the Business Plan and Making the Pitch
8. Sources of Finance for Startups and Corporate Ventures
9. Projecting the Financial Performance and Requirements for the Venture
10. Organizing the Venture Team
11. Writing the Business Plan!
12. Making the Pitch
Venture Cases
Index
About the Authors

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