Entrepreneurship: A Process Perspective / Edition 2

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Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs—including intellectual property considerations—and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications—including a case written specifically for each chapter—giving students experience putting text concepts into real-world action.

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Product Details

  • ISBN-13: 9780324365580
  • Publisher: Cengage Learning
  • Publication date: 2/13/2007
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 496
  • Product dimensions: 8.69 (w) x 10.84 (h) x 0.81 (d)

Meet the Author

Robert A. Baron is the Dean R. Wellington Professor of Management and Professor of Psychology; Ph.D., University of Iowa. He recently completed terms of office as Interim Dean and Interim Director of the Severino Center for Technological Entrepreneurship (2001-2002). Prof. Baron has held faculty appointments at Purdue University, the University of Minnesota, University of Texas, University of South Carolina, University of Washington, and Princeton University. In 1982 he was a Visiting Fellow at Oxford University. He is the author or co-author of more than forty books in the fields of management and psychology, including Behavior in Organizations (8th ed.), Social Psychology (10th ed.).

Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at the Case Western Reserve University and Academic Director of the Center for Regional Economic Issues; PhD, University of Pennsylvania. Dr. Shane has held faculty appointments at University of Maryland, Massachusetts Institute of Technology, and Georgia Institute of Technology. The author of over 50 scholarly articles on entrepreneurship and innovation management, Dr. Shane's work has appeared in Management Science, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Decision Science, Journal of Economic Behavior and Organization, Journal of Management, Journal of Business Venturing, Journal of International Business Studies, and Entrepreneurship Theory and Practice, among other journals. He is currently departmental editor of the R&D, Innovation, Entrepreneurship, and Product Development Division of Management Science. His current research examines how entrepreneurs discover and evaluate opportunities, assemble resources, and design organizations. Dr. Shane has consulted to numerous large and small organizations and has taught in executive education programs in Norway, Poland, New Zealand, and the United States. His research has been quoted in The Wall Street Journal, Inc., and Entrepreneur Magazine.

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Table of Contents

Preface. Part One: ENTREPRENEURSHIP: WHO, WHAT, WHY? 1. Entrepreneurship: A Field, An Activity— And a Way of Life. 2. Entrepreneurial Activities: Their Origins, Forms, and Suitability for New Ventures. 3. Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition. Part Two: ASSEMBLING THE RESOURCES. 4. What Entrepreneurs Needs to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors and Government. 5. Assembling the Team: Acquiring and Utilizing Essential Human Capital. 6. Financial Resources for New Ventures: How to Get Them, How to Manage Them. 7. Writing an Effective Business Plan: Building a Roadmap to Success. Part Three: LAUNCHING THE NEW VENTURE. 8. Legal Issues Relating to New Ventures - At Start-up and Afterward. 9. Marketing in a New Venture. 10. Strategy: Planning for Competitive Advantage. Part Four: RUNNING THE BUSINESS: BUILDING LASTING SUCCESS. 11. Preparing for and Attaining Growth: Strategies for Building Lasting Success. 12. Managing New Ventures for Growth. Part Five: HARVESTING THE REWARDS. 13. Exit Strategies for Entrepreneurs: The Concluding Act. Appendix: Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices. Glossary. Name Index.

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