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Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Recognizing that students' motivations for taking the course, and their backgrounds, are likely to be mixed in character, they have conceived a text that is flexible for instructors and accessible to students. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.
PART I. ENTREPRENEURSHIP: WHO, WHAT, WHY? 1. Entrepreneurship: A field—And An Activity 2. Uncovering Opportunities: Understanding Entrepreneurial Opportunities and Industry Analysis 3. Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition PART II. ASSEMBLING THE RESOURCES 4. Acquiring Essential Information: Why "Look Before You Leap" Is Truly Good Advice for Entrepreneurs 5. Assembling the Team: Acquiring and Utilizing Essential Human Resources 6. Financing New Ventures 7. Writing an Effective Business Plan: Crafting a Road Map to Success PART III. LAUNCHING THE NEW VENTURE 8. The Legal Form of New Ventures - And the Legal Environment in Which They Operate 9. Marketing in a New Firm 10. Strategy: Planning for Competitive Advantage 11. Intellectual Property: Protecting Your Ideas PART IV. RUNNING THE BUSINESS: BUILDING LASTING SUCCESS 12. Essential Skill for Entrepreneurs: Enhancing Social Competence, Creating Trust, Managing Conflict, Exerting Influence, and Dealing with Stress 13. Building the New Ventures Human Resources: Recruiting, Motivating, and Retaining High-Performing Employees PART V. HARVESTING THE REWARDS 14. Exit Strategies for Entrepreneurs: When - And How - To Harvest the Rewards