Entrepreneurship: A Process Perspective (with InfoTrac) / Edition 1

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Overview

Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Recognizing that students' motivations for taking the course, and their backgrounds, are likely to be mixed in character, they have conceived a text that is flexible for instructors and accessible to students. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.

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Product Details

  • ISBN-13: 9780324273564
  • Publisher: Cengage Learning
  • Publication date: 1/5/2004
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 500
  • Product dimensions: 8.50 (w) x 10.90 (h) x 0.90 (d)

Meet the Author

Robert A. Baron is the Dean R. Wellington Professor of Management and Professor of Psychology; Ph.D., University of Iowa. He recently completed terms of office as Interim Dean and Interim Director of the Severino Center for Technological Entrepreneurship (2001-2002). Prof. Baron has held faculty appointments at Purdue University, the University of Minnesota, University of Texas, University of South Carolina, University of Washington, and Princeton University. In 1982 he was a Visiting Fellow at Oxford University. He is the author or co-author of more than forty books in the fields of management and psychology, including Behavior in Organizations (8th ed.), Social Psychology (10th ed.).

Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at the Case Western Reserve University and Academic Director of the Center for Regional Economic Issues; PhD, University of Pennsylvania. Dr. Shane has held faculty appointments at University of Maryland, Massachusetts Institute of Technology, and Georgia Institute of Technology. The author of over 50 scholarly articles on entrepreneurship and innovation management, Dr. Shane's work has appeared in Management Science, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Decision Science, Journal of Economic Behavior and Organization, Journal of Management, Journal of Business Venturing, Journal of International Business Studies, and Entrepreneurship Theory and Practice, among other journals. He is currently departmental editor of the R&D, Innovation, Entrepreneurship, and Product Development Division of Management Science. His current research examines how entrepreneurs discover and evaluate opportunities, assemble resources, and design organizations. Dr. Shane has consulted to numerous large and small organizations and has taught in executive education programs in Norway, Poland, New Zealand, and the United States. His research has been quoted in The Wall Street Journal, Inc., and Entrepreneur Magazine.

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Table of Contents

PART I. ENTREPRENEURSHIP: WHO, WHAT, WHY? 1. Entrepreneurship: A field—And An Activity 2. Uncovering Opportunities: Understanding Entrepreneurial Opportunities and Industry Analysis 3. Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition PART II. ASSEMBLING THE RESOURCES 4. Acquiring Essential Information: Why "Look Before You Leap" Is Truly Good Advice for Entrepreneurs 5. Assembling the Team: Acquiring and Utilizing Essential Human Resources 6. Financing New Ventures 7. Writing an Effective Business Plan: Crafting a Road Map to Success PART III. LAUNCHING THE NEW VENTURE 8. The Legal Form of New Ventures - And the Legal Environment in Which They Operate 9. Marketing in a New Firm 10. Strategy: Planning for Competitive Advantage 11. Intellectual Property: Protecting Your Ideas PART IV. RUNNING THE BUSINESS: BUILDING LASTING SUCCESS 12. Essential Skill for Entrepreneurs: Enhancing Social Competence, Creating Trust, Managing Conflict, Exerting Influence, and Dealing with Stress 13. Building the New Ventures Human Resources: Recruiting, Motivating, and Retaining High-Performing Employees PART V. HARVESTING THE REWARDS 14. Exit Strategies for Entrepreneurs: When - And How - To Harvest the Rewards

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