Entrepreneurship / Edition 4

Entrepreneurship / Edition 4

by Robert D. Hisrich, Michael P. Peters
     
 

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate,plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help… See more details below

Overview

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate,plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

Product Details

ISBN-13:
9780256234787
Publisher:
McGraw-Hill Professional Publishing
Publication date:
09/28/1997
Edition description:
Older Edition
Pages:
681

Table of Contents

PART 1-THE ENTREPRENEURIAL PERSPECTIVE


Chapter 1: The Nature and Importance of Entrepreneurs
Opening Profile: Ted Turner
Chapter 2: The Entrepreneurial and Intrapreneurial Mind
Opening Profile: Ewing Marion Kauffman
Chapter 3: The Individual Entrepreneur
Opening Profile: Lillian Vernon Katz
Chapter 4: International Entrepreneurship Opportunities
Opening Profile: A. Malachi Mixon III
CASES FOR PART I
Case 1-a Rock and Roll Bilge Pump
Case 1-b A. Monroe Lock and Security Systems
Case 1-c Display Products Technology Limited
Case 1-d Michael Flatley, Lord of the Dance?
Case 1-e Heartware International Corporation
PART II- CREATING AND STARTING THE VENTURE
Chapter 5: Creativity and the Business Idea
Opening Profile: Frederick W. Smith
Chapter 6: Legal Issues for the Entrepreneur
Opening Profile: Daniel Schreiber
Chapter 7: The Business Plan
Opening Profile: Martha Stewart
Chapter 8: The Marketing Plan
Opening Profile: Michael S. Dell
Chapter 9: The Financial Plan
(and more...)

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