Entrepreneurship: Starting and Operating a Small Business / Edition 3

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Overview

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

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Product Details

  • ISBN-13: 9780132784085
  • Publisher: Prentice Hall
  • Publication date: 1/10/2012
  • Edition number: 3
  • Pages: 592
  • Sales rank: 165,599
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.90 (d)

Meet the Author

Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.

Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the “Fort Apache” section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.

Caroline Wiedenman Glackin, PhD, is a “pracademic” who has successfully worked as a microenterprise and small business owner and manager, executive director of a community development financial institution, and as an academic in the areas of community development finance, entrepreneurship and management. She has been assisting entrepreneurs in achieving their dreams for over 25 years.

Glackin earned a PhD from the University of Delaware where her research emphasis was on the barriers, boosters, costs, and constraints for microentrepreneurs accessing financing. She received an M.B.A. from The Wharton School at the University of Pennsylvania and an A.B. from Bryn Mawr College. Dr. Glackin has studied at Harvard University, Stanford University, and Brooklyn College. Her professional career began with the DuPont Company in customer service and data systems roles. She worked in Strategic Planning for American Bell and Bell Atlantic during graduate school. Dr. Glackin then spent over 10 years working in or with small businesses, microenterprise, and not-for-profit agencies in turnaround and high growth situations (1985 — 1997). After exiting a family business, she became the Executive Director of the First State Community Loan Fund, a community development institution serving businesses, not-for-profits and developers of affordable housing (1997 — 2003). With the completion of her doctoral work, she joined Delaware State University, a Historically Black College and University (HBCU) as the Director of the Entrepreneurship Center, where she had the opportunity to work with other 1890 Land Grant entrepreneurship programs and conduct research on entrepreneurship education at institutions of higher education.

Caroline Wiedenman Glackin has succeeded in leading change in the practical fields of her research and has received numerous honors and awards. Her awards include the first Gloeckner Business Plan Award at The Wharton School (1983), the Minority Business Advocate of the Year for Delaware from the U.S. Small Business Administration (2000) and the She Knows Where She’s Going Award from Girls Inc. (2000). Dr. Glackin co-chaired the Delaware Governor’s Task Force for Financial Independence and has been an active participant in the Cornell University Emerging Markets Think Tank Series.

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Table of Contents

UNIT I: ENTREPRENEURIAL PATHWAYS
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
The Honest Tea Business Plan
3. Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company

UNIT II: INTEGRATED MARKETING
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
Unit II Case Study: Ken Done Studios

UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy: Debt, Equity, or Both?
Unit III: Case Study: FASTSIGNS

UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership and Ethical Practices
Unit III: Case Study: Mo's Chowder
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
Unit IV: Case Study: Avocent

APPENDIX I: HONEST TEA SAMPLE BUSINESS PLAN–ANNOTATED
APPENDIX II: SAMPLE STUDENT BUSINESS PLAN
APPENDIX III: BIZBUILDER BUISINESS PLAN
APPENDIX IV: RESOURCES FOR ENTREPRENEURS
APPENDIX V: USEFUL FORMULAS AND EQUATIONS
APPENDIX VI: ACCOUNTING JOURNAL DISTRIBUTION GUIDE
APPENDIX VII: USING BUSINESS PLAN PRO®
APPENDIX VIII: GLOSSARY

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