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This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship and the BizBuilder program, this text takes you step-by step through the process of starting and operating a new small business. Here is what leaders in the educational and business community have to say about this book:
“This is the book we’ve been waiting for—the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.”
–Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College
“Entrepreneurship is the engine of our economy, but its true purpose lies in
building community. Through the businesses we create, we become of service
to our community and the world. In Entrepreneurship: Starting and Operating a Small Business Steve Mariotti teaches not only the nuts and bolts of how to start and operate a small business, but energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.
—John Whitehead, former co-chairman of Goldman Sachs
“The best entrepreneurs are people who understand the financials and economics of business. Entrepreneurship:Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while also helping them develop into leaders who can energize and inspire others.”
—Alan Patricoff, Co-founder, Apax Partners
Compete on a National Stage!
BizBuilder / Prentice-Hall Best Business Plan Award Contest
Does Your Business Plan Have What it Takes to Succeed!
BizBuilder-NFTE / Pearson Prentice-Hall Best Business Plan Awards:
Students and Instructors Compete on the National Stage!
BizBuilder/NFTE and Pearson/Prentice-Hall are jointly sponsoring a national competition that rewards the best business plan author and his or her instructor. The competition is open to students enrolled in an entrepreneurship or small business management course at any school using this book. Please visit www.prenhall.com/mariotti for official contest rules.
10 plans will be chosen to be recognized as outstanding plans and two plans will be chosen as the best overall business plans.
The authors of the top 10 business plans and their instructors will each receive the following recognition:
The authors of the top 2 plans and their instructors will each additionally receive an award of $500.00 and feedback from a venture capital firm regarding the viability of their plan.
The winners will be announced on July 1st of each year over three years, for submittals made during the prior school year. The first award will be made on July 1st, 2007, following the 2006/2007 school year.
Entries must be accompanied by a submittal form, downloadable from www.prenhall.com/mariotti, and must be received by June 1st of each year to be considered for consideration. Please send business plans along with the completed submittal form to:
120 Wall Street - 29th Floor
New York, NY 10005
Step-by-Step Guidance to Build and Present Your Business Plan!
BizBuilder Student Resources CD
Packaged with the text is the BizBuilder Student Resources CD, which includes:
· BizBuilder Business Plan Worksheets provide step by step instructions on building a business plan.
· BizBuilder Business Plan Template provides a professional-looking format into which content from the business plan worksheet can be inserted.
· BizBuilder Business Plan Presentation Template guides you through the process of creating a PowerPoint presentation for your business plan.
· Sample Business Plans in the Worksheet Template and the Professional Business Plan Template provide examples of completed plans.
Business Plan Pro Software CD
Business Plan Pro software, the most widely used professional business-planning software, is also packaged free with every text. Once a student has created a business plan using the BizBuilder worksheet, it is easy to cut and paste plan information into Business Plan Pro. BPP includes a number of very useful features, including:
· Over 400 sample business plans to study and compare to your own.
· Easy Plan Wizard that guides you through writing a plan.
· Spreadsheet tables with columns, rows, and formulas to automatically calculate totals as you enter your figures.
· Pie and bar charts that can be automatically created from your spreadsheets.
· Financial statements that you can customize to meet your business’s needs.
· Plan Review Wizard that reviews your plan for completeness, compares your financial statements to standard accounting practices, and checks for errors.
· Professional-looking printout of your business plan.
UNIT 1 What Business Do You Want to Start?
Chapter 1: Entrepreneurs Recognize Opportunities
Chapter 2: Create Business From Opportunity: The Economics of One Unit
Unit 1 Business Plan Section
UNIT 2 Who Are Your Customers? (And Why Should They Buy From You?)
Chapter 3: What Is Marketing? Analyzing Customers And Your Market
Chapter 4: Developing The Right Marketing Mix
Chapter 5: Smart Selling And Effective Customer Service
Unit 2 Business Plan Section
UNIT 3 Show Me The Money!: How To Track Costs and Find Financing
Chapter 6: Tracking Fixed and Variable Costs
Chapter 7: Using An Income Statement To Guide A Business
Chapter 8: Financing Strategy: Borrow Debt or Sell Equity?
Chapter 9: Cash Flow: The Lifeblood Of A Business
Unit 3 Business Plan Section
UNIT 4 Operating a Small Business Effectively
Chapter 10: Choosing Legal Structures And Distribution Channels
Chapter 11: Effective Leadership: Managing Resources And Employees
Unit 4 Business Plan Section
UNIT 5 What You Need to Know to Grow
Chapter 12: Raising Capital: Tracking Debt And Equity On The Balance Sheet
Chapter 13: Replication AndHarvesting: Cashing In On Your Brand
Chapter 14: Investing For a Secure Future
Unit 5 Business Plan Section
Appendix I: 100 Business Ideas
Appendix II: Math for Entrepreneurs
Appendix III: Resources for Entrepreneurs
Appendix IV: GlossaryAppendix V: Accounting Journal Distribution Guide
Appendix VI: Sample Student Business Plan
Appendix VII: Using the BizBuilder CD
Appendix VIII: Using Business Plan Pro
Appendix IX: Business Plan for Venture Magazine