Entrepreneurship: Starting and Operating a Small Business / Edition 1

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This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship and the BizBuilder program, this text takes you step-by step through the process of starting and operating a new small business. Here is what leaders in the educational and business community have to say about this book:


“This is the book we’ve been waiting for—the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.”

–Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College


“Entrepreneurship is the engine of our economy, but its true purpose lies in
building community. Through the businesses we create, we become of service
to our community and the world. In Entrepreneurship: Starting and Operating a Small Business
Steve Mariotti teaches not only the nuts and bolts of how to start and operate a small business, but energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.

—John Whitehead, former co-chairman of Goldman Sachs


“The best entrepreneurs are people who understand the financials and economics of business.  Entrepreneurship:Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while also helping them develop into leaders who can energize and inspire others.”

—Alan Patricoff, Co-founder, Apax Partners


Compete on a National Stage!

BizBuilder / Prentice-Hall Best Business Plan Award Contest


Does Your Business Plan Have What it Takes to Succeed!


BizBuilder-NFTE / Pearson Prentice-Hall Best Business Plan Awards:


Students and Instructors Compete on the National Stage!


BizBuilder/NFTE and Pearson/Prentice-Hall are jointly sponsoring a national competition that rewards the best business plan author and his or her instructor. The competition is open to students enrolled in an entrepreneurship or small business management course at any school using this book. Please visit www.prenhall.com/mariotti for official contest rules.


10 plans will be chosen to be recognized as outstanding plans and two plans will be chosen as the best overall business plans.


The authors of the top 10 business plans and their instructors will each receive the following recognition:


  • an award plaque
  • a letter of achievement from BizBuilders/NFTE
  • acknowledgement on the NFTE Web site and Pearson Prentice-Hall book Web site


The authors of the top 2 plans and their instructors will each additionally receive an award of $500.00 and feedback from a venture capital firm regarding the viability of their plan.


The winners will be announced on July 1st of each year over three years, for submittals made during the prior school year. The first award will be made on July 1st, 2007, following the 2006/2007 school year.


Entries must be accompanied by a submittal form, downloadable from www.prenhall.com/mariotti, and must be received by June 1st of each year to be considered for consideration. Please send business plans along with the completed submittal form to:


Steve Mariotti


120 Wall Street -  29th Floor

New York, NY 10005



Step-by-Step Guidance to Build and Present Your Business Plan!


BizBuilder Student Resources CD

Packaged with the text is the BizBuilder Student Resources CD, which includes:

·         BizBuilder Business Plan Worksheets provide step by step instructions on building a business plan. 

·         BizBuilder Business Plan Template provides a professional-looking format into which content from the business plan worksheet can be inserted.

·         BizBuilder Business Plan Presentation Template guides you through the process of creating a PowerPoint presentation for your business plan.

·         Sample Business Plans in the Worksheet Template and the Professional Business Plan Template provide examples of completed plans.


Business Plan Pro Software CD

Business Plan Pro software, the most widely used professional business-planning software, is also packaged free with every text. Once a student has created a business plan using the BizBuilder worksheet, it is easy to cut and paste plan information into Business Plan Pro.  BPP includes a number of very useful features, including:


·         Over 400 sample business plans to study and compare to your own.

·         Easy Plan Wizard that guides you through writing a plan.

·         Spreadsheet tables with columns, rows, and formulas to automatically calculate totals as you enter your figures.

·         Pie and bar charts that can be automatically created from your spreadsheets.

·         Financial statements that you can customize to meet your business’s needs.

·         Plan Review Wizard that reviews your plan for completeness, compares your financial statements to standard accounting practices, and checks for errors.

·         Professional-looking printout of your business plan.


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Product Details

  • ISBN-13: 9780131197671
  • Publisher: Prentice Hall
  • Publication date: 1/2/2006
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 504
  • Product dimensions: 7.90 (w) x 9.90 (h) x 1.00 (d)

Meet the Author

Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.

Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the “Fort Apache” section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.

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Table of Contents

UNIT 1   What Business Do You Want to Start?

Chapter 1:  Entrepreneurs Recognize Opportunities

Chapter 2:  Create Business From Opportunity: The Economics of One Unit

Unit 1 Business Plan Section


UNIT 2   Who Are Your Customers?  (And Why Should They Buy From You?)

Chapter 3:  What Is Marketing? Analyzing Customers And Your Market

Chapter 4: Developing The Right Marketing Mix

Chapter 5:  Smart Selling And Effective Customer Service

Unit 2 Business Plan Section


UNIT 3   Show Me The Money!: How To Track Costs and Find Financing

Chapter 6: Tracking Fixed and Variable Costs

Chapter 7: Using An Income Statement To Guide A Business

Chapter 8: Financing Strategy: Borrow Debt or Sell Equity?

Chapter 9: Cash Flow: The Lifeblood Of A Business

Unit 3 Business Plan Section


UNIT 4   Operating a Small Business Effectively

Chapter 10:  Choosing Legal Structures And Distribution Channels

Chapter 11:  Effective Leadership: Managing Resources And Employees

Unit 4 Business Plan Section


UNIT 5   What You Need to Know to Grow

Chapter 12: Raising Capital: Tracking Debt And Equity On The Balance Sheet

Chapter 13: Replication AndHarvesting: Cashing In On Your Brand

Chapter 14: Investing For a Secure Future

Unit 5 Business Plan Section



Appendix I: 100 Business Ideas

Appendix II: Math for Entrepreneurs

Appendix III: Resources for Entrepreneurs

Appendix IV: Glossary

Appendix V: Accounting Journal Distribution Guide

Appendix VI: Sample Student Business Plan

Appendix VII: Using the BizBuilder CD

Appendix VIII: Using Business Plan Pro

Appendix IX: Business Plan for Venture Magazine

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