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Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.
An authoritative guide for managers and owners in the fastest growing segment of the economy. Bygrave explores spotting and evaluating opportunities, entry strategies for start ups, marketing, financing, preparing business plans, managing a growing business, and strategies for growth.
1 The Power of Entrepreneurship.
2 The Entrepreneurial Process.
3 Opportunity Recognition, Shaping, and Reshaping.
4 Understanding Your Business Model and Developing Your Strategy.
5 Entrepreneurial Marketing.
6 Building the Founding Team.
7 The Business Planning Process.
8 Building Your Pro-Forma Financial Statements.
9 Financing Entrepreneurial Ventures Worldwide.
10 Raising Money for Starting and Growing Businesses.
11 Debt and Other Forms of Financing.
12 Legal and Tax Issues.
13 Intellectual Property.
14 Entrepreneurial Growth.
15 Social Entrepreneurship: An Overview.